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Job Title
Director of Marketing
Company Name
Kion
Company Website
https://getkion.com/
Industry
Natural Foods/Products
Consumer Goods, CPG
Company Overview
Kion empowers people to live an adventurous, joyful, and fulfilling life through combining ancient wisdom and modern science.
Company Description

Mission Statement: Kion empowers all human beings who want to live life to the fullest with every solution necessary for complete mind, body and spirit optimization. By blending ancient wisdom with modern science to create cutting-edge, research-proven, trench-tested solutions, we empower the world’s high achievers, health seekers and life enthusiasts to live an adventurous, fulfilling, joyful and limitless life at the pinnacle of health, performance and longevity.

Core Purpose: We are the ultimate source for everything a human being needs to achieve peak performance, look amazing, defy aging and live an adventurous, fulfilling, joyful and limitless life.

What We Do: Kion provides a complete and balanced mind-body-spirit approach to living life to the fullest, built upon a unique blend of ancient wisdom, modern science and rigorous, real life testing. We create and deliver products, information, entertainment, coaching, consulting, and a global community for anyone who wants to discover and experience the pinnacle of health, performance and longevity, and to live an adventurous, fulfilling, joyful and limitless life as a fully optimized human.

Who We Are: We know what makes humans happy: elements such as social connections, adventures, the outdoors, movement, meditation, mindfulness, love, joy and peace. We all make it a point to practice these every day of our lives. We value honesty, integrity and creativity. Like our customers, we are hackers, hard-charging, high-achievers and health seekers. Kion scratches the itch of everything we crave in life.

Brief Summary of Job
Full Job Description

Job Overview

We are looking for an experienced leader to oversee all marketing and communication objectives at Kion. This includes: eCommerce, funnels, paid media, owned media, earned media, affiliates, podcast advertising, and events. You will manage an existing team of 8 people, which we expect to double in the next year.

The Right Fit

At Kion, we hire for culture first. Then ability. And then skills. Please consider the following when deciding if this opportunity is the right fit for you.

Culturally, we seek team members who are interested in:

  • Exercise
  • Nutrition
  • Meditation
  • Self-Reflection
  • Personal Growth
  • Humor
  • Fun
  • Adventure

We seek these core abilities and qualities for this specific role:

  • Exceptional at goal setting and maintaining accountability
  • Ability to exercise both caution and risk-taking
  • Transparent communication and open to difficult conversations
  • Ability to take ownership of your work, projects, successes and failures
  • Ability to admit error and grow from it
  • Ability to learn quickly
  • Strong group facilitation skills and the ability to draw the best out of each team member
  • When problem solving and making improvements, the ability to blend a strong intuitive sense of what will work creatively while using data to provide critical insight into what your audience responds best to—the ability to trust your gut, but not assume you know best without data verification

As for skills, we are looking for someone who has experience leading marketing at an eCommerce company. You must:

  • Understand and be proficient at leading a team that employs content (blog, podcast, video), email, paid media, and affiliate marketing
  • Understand how to ensure CAC and AOV are aligned and can be profitable as quickly as possible while also keeping a long-term focus on brand value and maximizing LTV
  • Be confident using research and analytics to make decisions and split test as much as possible

Ideally, you have proven skills in marketing the following:

  • Supplements and natural foods
  • Subscription models
  • Products to 25-55 male and female target demographics

Finally, we hope to find someone who is looking for a place to:

  • Be part of an amazing team
  • Make your name as a leader
  • Accelerate your career
  • Expand your marketing knowledge and skills

People with Whom You Will Interface

  • You will report directly to the COO
  • You will collaborate as leadership peers with the Director of Operations and the future hire of Director of Admin and Finance
  • Your direct reports in 2019 will include Content Manager, Social and Distribution Manager, Partnerships Manager, and Digital Marketing Manager (eCom and Paid Media)

Job Details

  • Full-time, competitive salary position
  • Based in Downtown Boulder headquarters
  • Mix of office and remote work (currently three days/week in office)
  • Ability to do extended travel while working (e.g. work remotely from Europe for a month)
  • Fully covered health insurance
  • Four weeks PTO + seven national holidays
  • Monthly team adventures and parties
  • Annual multi-day team retreat at retreat center
  • Phone stipend
  • Gym stipend
  • Discounted and free supplements
  • Exceptional opportunities to grow professionally within the company

Application Instructions

If you want this to be your future, please follow these steps:

  1. Please only apply if you fit the culture, abilities, and skills/experience listed above.
  2. Record a video describing why you want the job and why you would be a good fit for the job. Please ensure that you have familiarized yourself with GetKion.com before recording the video.
  3. Send an email to: [email protected] with the YouTube link, your resume, and your preferred salary range. 

***NOTE: If you don’t live in the Boulder/Denver area or you don’t provide a complete application with a Youtube video, please do not expect a response.

Thank you - we look forward to working with you!

Location
Boulder, CO
Job Function
Digital Marketing, Ecom, SEO/SEM, Social
Marketing, Content, Brand Mgmt, PR, Comm
Product Development & Management
Project Management
Sales & Business Development
Job Level
Mid Level (Director & Manager)
Application Deadline
2/28/2019
Circle City
Denver-Boulder Metro Area
Compensation & Benefits
No info provided
How to Apply
Apply Now
1. Please only apply if you fit the culture, abilities, and skills/experience listed above. 2. Record a video describing why you want the job and why you would be a good fit for the job. Please ensure that you have familiarized yourself with GetKion.com before recording the video. 3. Send an email to: [email protected] with the YouTube link, your resume, and your preferred salary range.

Please let them know you heard about it from Venture Connect

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