Justin's

Justin's markets four successful nut-butter based product lines including jarred spreads, squeeze packs, nut butter snacks.

Justin's markets four successful nut-butter based product lines including jarred spreads, squeeze packs, nut butter snacks, and nut butter cups. The company is headquartered in Boulder, Colo., and is a subsidiary in the Hormel Foods grocery products segment.

 

The Senior Brand Manager position is an exciting and unique opportunity to join the marketing team of one of the fastest growing brands in the natural foods industry. The candidate will play a key role in the development and implementation of brand and marketing strategy, innovation, goals and planning while maintaining a deliberate, laser focus on initiatives that will have measurable impact on brand value to aid in achieving both company and department goals.

RESPONSIBILITIES:

• P&L Responsibility- Develops annual brand plans and is accountable for the profit/loss of their assigned brands. Monitors and tracks and reports regularly on financial performance to ensure delivery of sales and profit plans. This includes working closely with Sales and Sales Strategy on volume and trade spend, coordinating with Accounting and Operations on cost of goods, volumes and managing assigned marketing budget with Sr. Marketing Manager to the appropriate spend, and working closely with Sales managing to key category resets, customer meetings, aligning priorities and creating strategies to support the assigned brands sell-in and in market success.
•  Brand Strategy- Leads development and execution of brand strategies and annual brand marketing plans including business objectives, consumer and channel strategies, and translation of strategies to the consumer through elements of the marketing mix working cross functional within the organization and marketing team. Drives organization and customer engagement, alignment and passion for brand strategy and annual plans. Provides thought leadership in assigned categories to strategically grow, achieve results and analyze new opportunities to win.
•  Insight Development- Works with Consumer Insights to develop market research plans through internal, external, primary and secondary resources. Translates insights into actionable consumer driven marketing and innovation plans, and identifies areas for additional actionable learning opportunities. Understand and communicate brand's unique selling propositions to key stakeholders including the internal executive team, cross functional teams, corporate, suppliers, retailers and consumers.
•  Innovation- Leads cross-functional teams in brand extension and renovation innovation efforts. Progress critical innovation initiatives prior to commercialization process and all the way through every stage gate including post launch reporting and day-to-day portfolio management. In conjunction with the Sales Strategy team, develops sales support materials for major programs and new item launches. Works closely with Consumer Insights on the execution of consumer research and new product design and cross-functionally with Operations QA and Regulatory to bring products to market. Leads projects that may include new platform innovation, packaging redesigns, product formulation changes, line extensions, sales collateral development, new channel development and launch plans such as shopper, digital, owned and earned media tactics.
•  Project Management- Manage all brand projects including, but not limited to, advertising, merchandising, promotions, shopper marketing, tradeshow support and innovation. Lead development of project briefs that give focused direction to program teams/agencies to develop world class programs that build equity and deliver results. Ensure integration of all elements of marketing mix, driving cohesive and impactful messaging and trademark consistency in all communications. Provides insight and direction for cross-functional teams through the company. Interacts with seasoned creative and media agency team members and freelancers. Provides relationship management with external agencies, vendors or business partners as needed and available (budget) for management of trade group priorities.

QUALIFICATIONS: 

Required:

• A Bachelor's degree
• 3+ years of marketing related experience.
• A pattern of initiative and success.
• Proven problem-solving and decision-making skills.
• The ability to work effectively in a team environment on a variety of complex projects.
• Strong analytical and time management skills.
• Highly developed interpersonal and organizational skills.
• Well-developed written and verbal communication skills.
• Demonstrated creative thinking skills.
• Demonstrated aptitude and effectiveness in budget and financial management.
• P&L management experience
• Must be a Citizen or National of the United States, a lawful, permanent resident, or have authorization to work in the United States
• Applicants must not now, or in the future, require sponsorship for an employment visa

 

Preferred:

• MBA
• CPG experience
• Natural Products
• Fundamental understanding of syndicated data (Nielsen, IRI, Spins, etc.)

 

LOCATION:

Justin's-Boulder, CO

 

BENEFITS: Hormel Foods offers an excellent benefits package. Competitive base salary plus bonus, annual merit increase performance reviews, medical, dental, vision, profit sharing, 401(k), stock purchase plan, paid vacation.

TRAVEL REQUIREMENTS: Travel may be necessary 20% of the time.

For immediate consideration, send apply online at: www.hormelfoods.com/careers

 

Hormel Foods Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Boulder, CO

No Deadline Provided

No info provided