We are shifting our caffeine-crazed culture to one that is nourished and uplifted, through the power of our adaptogenic coffee and coffee alternatives. We have noticed that, in parallel, we have the potential to build a lifestyle e-commerce brand. We are doing all of this without being jerks to the earth.
We are a young and powerfully ambitious company, mission-driven yet with strong economics. As an e-commerce-first company that bridges the wellness and natural food spaces, we have a unique product and a unique strategy. We're at the forefront of a new category of foods, and we face tremendous opportunity. We have 20x’d in the last 9 months and are now break-even. We are aiming to 3x over the next three months, and double again by the end of the year. Come help drive our first 100x...and then our second.
For now our office is in a remodeled garage attic in beautiful Boulder, Colorado, and is a short walk to Chautauqua, though we anticipate outgrowing the space soon. We have an unlimited supply of our delicious adaptogenic brews. We find this keeps the office vibes positive and healthy.
Are you an analytical, scrappy, ambitious, hard-working, insightful, problem-solving, self-starting, detail-killer who executes like a Rockstar? Then we like you already, and by all means, read on.
Your job is to support our highly creative CEO & founder in doing what she does best--telling the world about Rasa.
You are an analytical and technically oriented person—though, bonus points if you’ve managed to maintain a little creative spark in that analytical brain of yours! You take responsibility for results. You experience intense pleasure from deriving insights from data, of which we have a lot. You will slice our customer data 100 ways to Sunday, sometimes on a Sunday. If you improve our cohorts by 0.3% you will experience nearly orgasmic glee and scream for joy...and then do it again tomorrow.
You will:
- Own our website operations (Shopify) and manage contractors to optimize all the KPIs that we e-commerce folks love.
- Understand & implement tech stacks necessary for best-in-class e-commerce.
- Manage our Amazon operation until it is big enough to merit a full-time manager.
- Create (and optimize, duh) shop concepts, landing pages, and funnels for key customer segments and category growth opportunities in collaboration with developers and our founder.
- Architect and engineer our nurture series (not the creative).
- Architect and engineer our email marketing (not the creative).
- You manage the execution of a social media strategy by a marketing coordinator, including a best-in-class affiliate and influencer program.
- Build a best-in-class loyalty program.
- Identify our best subscription solution, migrate, and set it up.
- Take the lead on managing our top-notch ad agency in traffic acquisition.
You will be able to prioritize this list clearly, recommend additions, and execute on it with effectiveness, efficiency, and minimal management. You know how to and love measuring the results of your hard work, so you can show them off. You understand that we are in startup mode, with startup hours, and startup levels of dedication.
People looking to be comfortable at work need not apply. This is a fast-past, exciting environment where we expect high-quality results; and we value using business as a vehicle for personal growth.
We want someone who will grow with Rasa for the long-term, and will thrive in our get-shit-done, results-driven, yet caring, relationship-focused culture that places high value on conscious and effective communication. We are a tight-knit team that likes to laugh a lot and have fun. We look for continuous learners who are always self-improving.Â
We aspire to hire entrepreneurs who will learn and grow with us, and eventually possibly spin off on their own projects—ideally invested in or even incubated by Rasa. If you have a dream of starting and owning your own business, come meet us—Rasa could be your launch pad some day.
Salary and benefits will be competitive, and results-based. If you get us to fall in love with you, we'll want to marry you with equity.
Please let them know you heard about it from Venture Connect