At Birch Benders, we believe that great food holds the power to bring people together. Our goal is to create a happier world by offering products that make it easier to enjoy delicious moments with the ones you love. Since incorporating in 2011 in Boulder, CO, Birch Benders has become the #1 pancake mix brand in the natural channel and the fastest growing pancake mix brand across all channels. Birch Benders is available in over 10,000 stores nationwide, including Target, Kroger, Whole Foods, Walmart, Safeway, and Costco. As we continue to grow and launch new product lines, we remain committed to crafting the most convenient, innovative, best-in-class products—products that provide our consumers the opportunity to slow down, enjoy the moment, and reconnect with their inner child.