Skratch Labs

An outdoor sports nutrition company on the cutting edge of athlete nutrition, founded by two pro cycling veterans

Skratch Labs is an outdoor company on the cutting edge of athlete nutrition, founded by two pro cycling veterans who started mixing performance drinks in paint buckets at McGuckin Hardware over 7 years ago. Since then, we’ve built an amazing following of impassioned athletes in the US and Europe and we’re growing fast. We believe food and drink is just better when made from scratch and we also believe that no matter where we find ourselves in life, it’s never too late to start from scratch. We use our heads and our hearts in everything we do. Our goal is to help people be better. We work together, we are real, we perform, and we are empathetic. If you’re inspired by athletes and our story, and you think you’d thrive in an office full of dogs, bicycle posters, shenanigans, hard work, and the occasional lunchtime knock-out (basketball) game, this could be the place for you.

About You
I am a proactive person that excels in my area of expertise. A true analytic, I love optimizing the details and enjoy when people listen to my ideas that are based in data and research. I will direct the day-to-day eCommerce with oversight and responsibility for strategy, sales, paid media, promotion, presentation, and performance metrics.
 
Responsibilities

• Manage our Amazon, and Direct-to-consumer businesses.
• Drive strategy, forecasts, and growth for Amazon and D2C eCommerce business.
• Paid media strategy -- iterate relentlessly on presentation and efficacy of ad spend. Evaluate ad buys driving lower funnel conversion for Google, Facebook, and Amazon. Own upper funnel customer acquisition, collaborate closely with marketing on strategy and tactics.
• Evaluate International opportunities with Amazon, Alibaba etc…in collaboration with International Sales Manager.
• Help define and then achieve channel revenue goals.
• Define post-purchase follow up practices and iterate as necessary.
• Select and manage key external resources to support eCommerce programs.
• Develop eCommerce-specific metrics to analyze ROI, track trends, and make strategic recommendations to ensure we are optimizing efforts to drive growth.
• Manage product listing pages and optimize layout to maximize conversions.
• Maintain product launch calendar and partner closely with Marketing and Sales teams to develop and execute the go-to-market eCommerce plan.
• Identify loyalty program solutions and budget for 2020 Direct-to-Consumer business.
• Collaborate with Sales and Marketing to develop and implement seasonal and annual online marketing calendars.
• Work with Sales Leadership to set brand and pricing policies for eCommerce channel.
• Collaborate with sales team leaders around key specialty online players, determining priority placement at specialty without compromising D2C and Amazon optimization.
• Ensure authorized online sellers are within MAP, eliminate unauthorized disruptive marketplace sellers, and reduce MAP violations. Track all online promotions and ensure they have been preauthorized. 
• Manage tax settings, Amazon product listings, Seller Central reporting, Amazon disputes, and communications as well as other operational elements.
• Own website user experience and site architecture.
• Own Amazon reviews strategy, seeking ways to increase the quantity of reviews while maintaining quality.

Key Qualifications

• Passion for excellence in analytics, demonstrated the ability to dive deep into metrics of eCommerce and continually iterate on and improve our approach and results
• Competitive drive to exceed sales targets
• Collaborative mindset to work amicably with sales team and across internal departments
• Effective communication skills, both written and oral

Education & Experience

• Bachelor's degree
• 2-4 years of eCommerce channel experience
• Amazon-specific experience with both 1P and 3P relationships

Position Definitions

• The eCommerce Sales Manager is a full-time salary position, based in Boulder Colorado, reporting to the VP of Sales.
• Benefits include Health insurance, Unlimited Trust-Based PTO, 401(k), employee profit sharing, monthly cell phone stipend, flexible working hours, positive and inclusive work environment.

If this describes and inspires you, please complete a 10-minute survey and please send your resume and a detailed cover letter to [email protected]. Please check the box for “eCommerce Sales Manager” when completing your survey.

Boulder, CO

No Deadline Provided

No info provided