Hims and hers offers a modern approach to health and wellness. Our mission is to eliminate stigmas and make it easier for people to access care and treatment for the conditions that impact their daily lives. That starts with creating an open and honest culture of care that is accessible for everyone, no matter who you are or where you live. Since launching in November 2017, we’ve raised over $200MM in funding and are one of the fastest growing direct-to-consumer brands in history. Trusted. Fda-approved, medical-grade products that are personally recommended by our top-notch medical team. Easy. Taking care of yourself doesn’t need to involve a doctor’s waiting room. You can access our products online from the comfort of your room and, while you’re at it, ship directly to your door. Affordable. You save big - all of our products are up to 80% less than what’s currently offered over the counter or through your local pharmacy.

Hims and hers offers a modern approach to health and wellness. Our mission is to eliminate stigmas and make it easier for people to access care and treatment for the conditions that impact their daily lives. That starts with creating an open and honest culture of care that is accessible for everyone, no matter who you are or where you live. Since launching in November2017, we’ve raised over $200MM in funding and are one of the fastest growing direct-to-consumer brands in history.

About the job:

We’re looking for an email marketing manager to be at the heart of our fast-paced marketing team. The position involves day-to-day hands-on creation, execution and optimization of email campaigns in our email service provider, Braze.  This person is passionate about the end-to-end customer journey - and over time will help develop campaigns to optimize customer engagement, retention, and compliance. This role reports to the Sr. Manager of Hims Retention marketing.

Responsibilities:

• Ownership of the day-to-day, hands-on execution of all things email & SMS lifecycle marketing (pulling audiences, segmenting, inputting copy, and updating code)
• Ensure high quality and error free implementation, testing and QA of email marketing campaigns
• Continuously conduct A/B tests and analyze results to garner insights to improve engagement, conversion rate, and customer loyalty
• Create A/B testing roadmap (subject line, content, time of day, content, landing pages channel, frequency) iterating and improving upon existing and new initiatives
• Help guide email segmentation, targeting, and contact strategies (e.g. cadence & frequency) to maximize conversion rate, cross sell purchase rate and LTV/CAC
• Support strategic approaches on targeting and segmenting audiences, coordinating customer lifecycle campaigns, and helping drive our growth goals with creativity.
• Support the creative briefing process and post campaign reporting.
• Any other duties assigned from time to time.

Requirements:

• Bachelor’s degree.
• 3-5 years of experience in email marketing, ecommerce experience a plus
• Knowledge of HTML, CSS and email client basics desktop and mobile
• Experience with Braze, Twilio, Marketo or similar marketing automation platform
• Excellent organizational skills, attention to detail, ability to multitask, ability to manage deadlines and prioritize.
• Strong desire and curiosity to learn, continuously improve and expand skills