Hims and hers offers a modern approach to health and wellness. Our mission is to eliminate stigmas and make it easier for people to access care and treatment for the conditions that impact their daily lives. That starts with creating an open and honest culture of care that is accessible for everyone, no matter who you are or where you live. Since launching in November 2017, we’ve raised over $200MM in funding and are one of the fastest growing direct-to-consumer brands in history. Trusted. Fda-approved, medical-grade products that are personally recommended by our top-notch medical team. Easy. Taking care of yourself doesn’t need to involve a doctor’s waiting room. You can access our products online from the comfort of your room and, while you’re at it, ship directly to your door. Affordable. You save big - all of our products are up to 80% less than what’s currently offered over the counter or through your local pharmacy.

Responsibilities: 

• Improve paid and organic acquisition CVR through landing page creation and AB testing
• Responsible for set up, execution, and analysis of website AB tests as well as launch of successful tests to evergreen website features with the engineering team
• Build dashboards and help analyze key health metrics for various marketing channels with cross-functional collaboration with the analytics team
• Analyze funnel metrics to identify drop-off  and address key areas for growth in conversion rates
• Ongoing marketing team collaboration with channel managers to optimize for channel growth and reduce cost to acquire a customer
• Work with designers, copywriters and engineering to create, launch, and test landing pages across our marketing channels
• Any duties assigned from time to time. 

Requirements:

• Minimum of 5 years of experience in web optimization, with a focus on customer acquisition
• 4-year college degree from an accredited institution
• Experience with BI tools such as Amplitude, Mixpanel, Heap, Tableau
• Experience with AB testing tools such as Optimizely and VWO
• Strong quantitative analysis skills, affinity for numbers and the ability to process complex calculations quickly and accurately
• Exceptional customer insights and proven success utilizing analytics to provide strategic recommendations and drive concrete action
• Ability to work in a highly collaborative environment, multi-task and participate in team-based planning process