Born in the outdoor haven of Boulder, Colorado, Bestop® (pronounced “Best-Top”) was founded in 1954, introducing consumers to custom Jeep® tops sewn together in a small upholstery shop. From its early bootstrap days, Bestop has evolved into the world's leading manufacturer of premium soft tops and accessories for Jeep® vehicles, and the sole supplier of factory soft tops on all Jeep Wranglers for more than three decades. Now 65 years young, the company is committed to providing the highest quality, innovation and durability to the consumer. 

Bestop, the leading manufacturer of premium Jeep and truck soft tops and accessories worldwide, is looking for an E-Commerce Marketing Specialist. This is an opportunity to join an exciting, growing organization – one that was just recognized as a Best Places to Work (2019). Full-time position is based in Louisville, Colorado.   

 Primary Responsibilities:

• Build Bestop’s marketing presence and optimize sales on Amazon.com through Amazon Vendor Services portal (50% of time). Responsibilities include:
  • Development and maintenance of A+ Content
  • Plan, develop and implement comprehensive advertising campaigns to increase sales, visibility, brand recognition and drive sales across Amazon.
  • Identify opportunities for growth on Amazon.com
• Work closely with Bestop marketing team, product development team and product data specialist to ensure Bestop product is merchandised correctly and accurately on Bestop.com and Bestop partner websites.
• Coordinate and execute Bestop.com initiatives, including BuyItInstalled home installation, content blog and promotions.
• Oversee implementation of SEO recommendation on Bestop.com
• Manage revamp, upgrade and evolution of Bestop.com website.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Stay informed with eCommerce retail industry best practices, new trends and technologies, marketplaces, and platform updates (e.g. Amazon, Shopify, etc.)

Required Experience:

• A minimum of five years with digital marketing, with a focus on e-commerce
• In-depth experience working with Amazon Vendor Services portal and track record growing revenue through Amazon.com sales
• Strong knowledge of Amazon Advertising 
• Understanding of Amazon Reporting and terminology (PCOGs, ACOS, ROAS, etc.)
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Excellent data and analytical superpowers
• Outstanding communication and interpersonal skills

Preferred Experience:

• Bachelor’s degree in Marketing or relevant field.
• You have launched at least one e-commerce website in your career
• Thrives in an autonomous working environment – a self-starter who takes initiative
• Experience with SEO/SEM, Google Analytic
• Familiarity with the “4P’s” of marketing
• Proficient in standard office software packages (Word, Excel)
• Comfortable presenting, both formally (in meetings, for example) and informally (1:1 or to small groups of people at grassroots events, for example)
• Impeccable and unwavering organizational skills required to manage multiple projects simultaneously, sometimes from out in the field
• Excellent and unflappable interpersonal skills to deal with all levels of business contacts – internally and externally
• A sense of urgency, professional ambition, and a “Heck Yeah” zeal for getting things done, no matter the obstacle!
• Ownership work ethic

Company Benefits:

• Competitive Salary
• Medical/Dental/Vision Benefits/Life
• 401(k) Plan + Company Match
• Paid Time Off & Holiday Pay
• Gym Stipend
• Annual Bonus based on meeting profit targets
• Food + Coffee + Snacks
• Continue investment in your professional development