Caliva is the San Francisco Bay Area's premier cannabis dispensary and cultivation facility. We opened in July of 2015, and in 2016, Caliva was ranked #1 dispensary in the nation by Business Insider. Our 100,000 square foot facility is one of the most advanced pharmaceutical-grade cannabis cultivating, manufacturing, and dispensing facilities in the country and a model for energy efficiency, safe access, and compliance. We started Caliva because we believe strongly in the medicinal and wellness applications of cannabis. We believe strongly in a cannabis industry that is well-regulated, highly professional, and rigorously secure, and hold ourselves to the highest standards. Each one of our strains is selected for its genetics and superior medicinal effects and then tested to ensure that the quality we offer is only the best. Our attitude is easy, but our focus is to provide the highest level of service in the industry; our educated and passionate team provide a comfortable, safe and easy buying experience.

The Senior Manager, Channel Marketing DTC is responsible for the strategy, creation, and execution of innovative partner marketing programs. You will develop an executable business plan to exceed yearly revenue goals with all partners.

What You'll Do

• Embraces and demonstrates alignment with Caliva Values – Integrity, Positive Energy, Bias to Action, Connectedness, Truth Seeking.
• Helps define our product vision and business strategy as it relates to channel partners.
• Recruits and identifies strategic partners that will support our go-to-market strategy.
• Manages all aspects of deal execution with including prioritization of partners, strategic and product assessment, contract structuring and negotiation.
• Owns relationships and business planning with key partners including metrics/goal setting and solutions integrations.
• Leads partner enablement and joint go-to-market plans for driving revenue growth.
• Partners cross-functionally with marketing to execute against programs and events for channel pipeline and growth.
• Tracks, measures, and reports on metrics/goals (e.g. revenue growth, customer adoption), adjusting programs and strategies as necessary while continually assessing partner needs.
• Executes partnership strategies and help establish a partner framework to enable our product and business strategy.
• Other duties and responsibilities as assigned by management.

What You Have

• Possess strong project management skills, and the ability to think strategically and orchestrate many moving parts.
• Provide metrics on effectiveness and ROI on marketing programs.
• Ability to use data to make decisions with experience in retail data and spreadsheet programs (i.e. Excel, Google Spreadsheets)
• Exceptional communicator, able to work cross-functionally with a variety of people throughout the organization.
• Demonstrated ability to deliver, own and lead work. Self-motivated, with communication and leadership skills.
• Creative flair with the ability to translate creative ideas into an actionable plan.
• Open to feedback and ability to work on a team, sharing ideas and executing a strategy.
• Ability to engage and establish credibility with executive leadership.
• A meticulous desire to manage project timelines and deliverables.
• Strong presentation skills with the ability to gain others support for ideas, projects and solutions.
• Ability to develop, maintain and strengthen partnerships with others inside and outside the organization.
• Bachelor’s degree in related field preferred (Marketing, Business, Communications, etc.).
• 7 + years of experience working in retail marketing, merchandising or related field.

Working Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, copiers and filing cabinets.

Job Requirements

• Must be able to sit for extended periods of time, use hands and fingers for data entry for 8 hours or more, some lifting, squatting, bending, some pushing and pulling.
• Must be 21 years of age or older.
• Must comply with all legal and company regulations for working in the industry.
• Must pass a background check with the San Jose Police Department.