Caliva is the San Francisco Bay Area's premier cannabis dispensary and cultivation facility. We opened in July of 2015, and in 2016, Caliva was ranked #1 dispensary in the nation by Business Insider. Our 100,000 square foot facility is one of the most advanced pharmaceutical-grade cannabis cultivating, manufacturing, and dispensing facilities in the country and a model for energy efficiency, safe access, and compliance. We started Caliva because we believe strongly in the medicinal and wellness applications of cannabis. We believe strongly in a cannabis industry that is well-regulated, highly professional, and rigorously secure, and hold ourselves to the highest standards. Each one of our strains is selected for its genetics and superior medicinal effects and then tested to ensure that the quality we offer is only the best. Our attitude is easy, but our focus is to provide the highest level of service in the industry; our educated and passionate team provide a comfortable, safe and easy buying experience.

The Senior Brand Manager is responsible for the marketing of a product or service in its entirety, from research and development through sales. You will oversee the advertising for the product, directs the marketing research and manages distribution.

What You'll Do

• Embraces and demonstrates alignment with Caliva Values – Integrity, Positive Energy, Bias to Action, Connectedness, Truth Seeking.
• Supervises all activities related to the brand.
• Acts as the key source of information within the organization on the brand and on competitive products.
• Works closely with all internal departments and external suppliers involved in the sales and marketing of the product or service.
• Ensures the success of the brand.
• Oversees and is accountable for the product financial performance.
• Other duties and responsibilities as assigned by management.

What You Have

• Works independently and able to make decisions that affect others and the future of the brand
• Interacts effectively with all levels of the organization
• Excellent communication skills (both spoken and written)
• Demonstrated ability to think both strategically and tactically; excellent analytical and conceptual skills and the ability to articulate rationale to internal teams and clients
• Results-oriented and demonstrated creativity
• Familiarity with data related to the specific industry
• An in-depth understanding of marketing and advertising is essential
• Bachelor degree in Marketing or related field
• 7 + years of experience in brand management

Working Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, copiers and filing cabinets.

Job Requirements

• Must be able to sit for extended periods of time, use hands and fingers for data entry for 8 hours or more, some lifting, squatting, bending, some pushing and pulling.
• Must be 21 years of age or older.
• Must comply with all legal and company regulations for working in the industry.
• Must pass a background check with the San Jose Police Department.