ABOUT THE PRO’S CLOSET
Are you passionate about cycling and making a difference in the world? So are we.Â
The Pro’s Closet (TPC) was founded on an obsession with cycling and sustainability. We believe we can make the world a better place by getting more people on bikes, and by repurposing the abundance of high-quality bikes and parts that are already out there. Clearly, a lot of people think like we do because we are experiencing phenomenal growth, and are on the lookout for highly talented, like-minded people who want to take part in our mission: to change the way people buy and sell bikes.
THE ROLE
As the Email Marketing Manager, you will take the lead with our email marketing strategies. Your day-to-day duties include running email marketing campaigns, managing email databases, and growing our marketing email list.
If you’re someone who is interested in web technologies and can generate innovative ideas to increase revenue, this may be the role for you. As the Email Marketing Manager, you will be responsible for reaching our customers through email campaigns which include, but are not limited to, a weekly newsletter, abandoned cart and welcome emails.
You should have a strong understanding of how you can promote our brand and ensure our customers receive informative and purchase-converting marketing communications.
AREAS OF RESPONSIBILITY
- Plan, design, and track a robust email marketing program to help TPC reach its monthly revenue goal.
- Use multiple channels including paid and organic strategies to identify target audience and grow TPC’s marketing email list.
- Design and track automated customer journeys including abandon cart and welcome emails.
- Quality check marketing campaign emails for clarity, grammar, and spelling.
- Update email templates using graphics, personalization and advanced features.
- Monitor and implement strategies to minimize email unsubscribes.
- Report on sales revenue generated from email marketing efforts.
- Ensure emails follow industry policies and best practices.
REQUIREMENTS
- 2 to 3+ years of proven work experience as an Email Marketing Manager or Digital Marketing Specialist,
- Hands on experience working with HTML, CSS, and content management systems.
- Proficiency in using marketing automation technology
- Strong knowledge of Google Analytics
- Familiarity with analytical and CRM database tools
- Strong written communication and copywriting skills
- Excellent project management skills
- An ability to work under tight deadlines
- Knowledge of email marketing platform, Klaviyo, is preferred, but not required
- Strong understanding of email deliverability best practices and strategies to address high unsubscribe and spam rates
- Demonstrated ability to work respectfully, positively, and in an ego-free fashion with a cross-disciplinary team
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