We strive for excellence while working in a balanced and fun atmosphere that rewards hard work, initiative and innovation.  With a collection of award-winning, best-selling nursing and infant support products available, and more in development, our company has earned a place as a player in the multi-million-dollar baby products industry.  But, success hasn’t transformed us from a friendly, family-oriented company to a layered, bureaucratic corporation.  We are passionate about our products and love celebrating the joy babies bring.  The same creative spirit that makes our products special, keeps the work environment fun and energetic.  The Boppy Company is based in Golden, Colorado.

The Marketing Communications Manager reports to the Director of Marketing and is responsible for defining and executing the Brand strategy. Your creativity, strong communication skills, effective project management and hands-on work style will further drive our brand growth and value of the Boppy brand. You will collaborate with our Marketing, Creative and Sales Teams. You must be a leader, team player, comfortable working in a dynamic, fast-paced environment and able to work overtime with little advance notice when necessary. You will lead special projects as assigned. Some travel is required. 

Responsibilities

Brand Strategy & Brand Development:

You will be the Boppy brand architect, driving the development tools, tactics and materials that define what Boppy is as a brand and how this translates to consumers, retailers and healthcare professionals mindful of Boppy’s brand voice and competition. This includes but may not be limited to: 

• Marketing Campaign Planning & Development
• Creative Asset Development Process ensuring consistency
  • Website
  • Packaging
  • Merchandising
  • Advertising & Promotions
  • Social Media
  • Copy
  • Global Guidelines
  • Other Marketing Materials
• Content Guidelines and Development
• Crisis Communications
• Sales Team Support with marketing messaging
• Collaboration with Advertising Manager and Social Media Coordinator
• International Materials

Qualifications

• Minimum of 8 years of progressive growth in consumer products marketing and branded product management
• Minimum Bachelor’s degree in business or related field
• A creative thinker with an eye toward design
• Experience developing creative and comprehensive marketing programs, preferably with customers or other business partners
• Experience managing budgets

Skills

• Strategic thinker
• Excellent writer
• Success in developing and implementing consistent and effective brand materials across internal and external communications
• Process-driven
• Excellent communication, organizational and team work skills
• Familiarity with the latest trends, technologies and methodologies in graphic design, retail packaging, web design, production, etc.
• Initiator and strategic leader
• Decision-maker
• Demonstrated ability to turn strategic initiatives into work plans
• Attention to detail
• Ability to influence high level decision makers
• Ability to manage multiple projects and responsibilities simultaneously
• Solid experience working in fast-paced, changing work environment
• Proactive in identifying and resolving problems in a timely manner
• Self-directed, independent, strategic learner who also appreciates collaboration
• Ability to work effectively across the organization to solve problems
• Healthy sense of curiosity
• Excels in a self-starter environment
• Ability to communicate concepts and ideas in drawings and renderings
• Website design and eCommerce. Experience managing and working within Content Management System.
• Budget management
• PC competency in Microsoft Office

Benefits

At The Boppy Company, we value our employees.  Every member of the team is an integral part of the success of our Company, and we are proud of our comprehensive benefits package that reward you for the time, talent and experience you bring. 

• Health insurance
• Paid vacation time  -- including the week between Christmas and New Year’s Day
• Paid sick time
• Generous 401K plan

The Boppy Company is a wholly owned subsidiary of Artsana S.p.A., a $1.4 billion Italian consumer products and retail company.