The Pro’s Closet Inc. (TPC) is the world’s largest retailer of previously-owned bikes and cycling gear. We purchase bikes and components from manufacturers, retailers, and individuals and work alongside bike shops to help customers trade in their old bikes for a new one. What sets us apart from our competition is the care we put into our bikes before sale. Our team of professional mechanics clean, inspect, and tune dozens of bikes every day, ensuring our customers have the best experience when buying a bike from us.
Founded in 2007 by Nick Martin, a former professional mountain biker, The Pro’s Closet Inc. is now a 50 + person company headquartered in the cycling hub of Boulder, CO. Our office is a casual, yet fast-paced environment where t-shirts are the norm and dogs roam free. We love bikes, and offer weekly staff lunch rides, additional vacation days off for participating in the wellness program, and liberal employee discounts. With generous benefits, casual work environment, and opportunities for growth, this is a great time to join our team.
The Performance Marketing Manager position at The Pro’s Closet is a full-time position based out of our Boulder, CO location.
As the Performance Marketing Manager, you will lead the day-to-day strategy and execution of paid acquisition channels, including but not limited to PPC, social media, display and affiliate. This will include the planning, implementation and performance analysis across all digital campaigns and channels.
The ideal candidate is an experienced digital marketer with a background in e-commerce, who has the ability to analyze marketing budget and allocate spend across all paid channels to optimize return. This position requires the ability to adjust strategy and execution quickly, as this if a fast-paced start-up environment.
Primary Responsibilities
- Establish omni-channel marketing strategy, including SEO, PPC, display, social media and
- affiliate.
- Regularly analyze and report campaign performance, developing data-driven insights to
- guide future digital strategy.
- Drive campaigns from planning to execution and beyond to meet KPIs
- Ability to use targeting and audience segmentation to optimize campaigns to improve ROAS
- Identify new platforms and tools to improve performance; provide thought leadership and
- perspective for adoption where appropriate
- Identify trends and insights, and optimize spend and performance based on the insights
- SEO keyword research and implementation to support site content creation
- Ability to test and modify creative for the different channels
Requirements
- 4+ years of paid acquisition experience, ideally with PPC, display, SEO and social media
- Strong knowledge of website analytics (e.g. Google Analytics, Adobe, WebTrends)
- Experience and skills with paid digital media, SEO/SEM, programmatic in a brand or retail
- environment
- Knowledge and prior usage of tools like Facebook Ads Manager, Google Ads, programmatic
- display platforms
- Demonstrated ability to use data-driven insights to optimize digital marketing efforts
- Excellent project management skills
- Ability to work under pressure and in a high-pace start-up environment
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