Elixinol is a Colorado based CBD company seeking the best and the brightest employees in the industry; with deep roots in the hemp industry, Elixinol has been manufacturing and providing the highest-quality CBD hemp extracts in the world since its inception in 2014. We are currently growing and seeking high quality, highly motivated individuals to join our corporate team.

Elixinol is seeking a Marketing Manager to work out of our corporate office location in the Westminster area.  The Marketing Manager will report directly to the VP Marketing, responsible for developing strategies and tactics to boost the company’s reputation and drive qualified traffic, deploying successful marketing campaigns from ideation to execution, and experimenting with various organic and paid acquisition channels, among other responsibilities. 

Job Summary:

Marketing Manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity, and developing strategies and tactics to support the sales team through all CPG channels. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.  Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities:

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Work with the sales team to develop and executes marketing materials for all channels – including big box retail and independent stores.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Ideate with sales team on marketing support strategies and tactics for retail, independent, and ecommerce channels
• Oversee and approve marketing material, from packaging updates to hard copy brochures and in-store materials
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Qualifications:

• 3-5 years of marketing experience
• 1-2 years of CPG experience
• A sense of aesthetics and a love for great copy and witty communication.
• Ability to think outside of the box and be both strategic and execution oriented
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Google merchant accounts, magento reporting suite, social data services).
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.

Work Conditions:

Standard office: Sitting, typing, speaking, answering phones, communicating with others, standing, bending, walking, light lifting, and occasional driving required.

Work Hours: normal business hours, Occasional overtime required.

Job Type: Full-time

Salary: DOE

Education:

• Bachelor's (Required)

Work authorization:

• United States (Required)

Benefits

Excellent benefits package, eligible upon hire, including holiday pay, 3 weeks of PTO, sick time, health insurance, company-paid life insurance, product discounts - excellent overall benefits package.

This document describes the general nature and level of work performed by personnel assigned to this job classification. This document is not, however, an exhaustive list of all responsibilities, duties, and skills required of personnel so assigned. Elixinol reserves the right to add, revise, or delete job duties at any time.

Elixinol is both Equal Opportunity, and At Will employer. The company does not discriminate on basis of race, age, sex, religion, marital status, or sexual orientation. Either Company or Employee can terminate the employment relationship at any time for any legally permissible reason. Reasonable accommodations will be made for qualified candidates/employees with disabilities.