EverCommerce is a technology company born from the leadership team of successful software startups, renowned private equity firms, and Fortune 500 enterprises. We support the success of over 200,000 small businesses across the globe with best-of-breed marketing, business management, and customer retention solutions.
EverCommerce is looking for a Marketing Automation Specialist to join our team in early Q1 of next year. If you're interested in starting a new opportunity in the new year, please apply now and we'll be in touch with next steps soon!
You:
The Marketing Automation Specialist, you will execute and implement strategies using email, in-app, push, and digital channels to drive business growth and lifelong brand advocates across our portfolio companies. You have experience working across multiple marketing automation platforms and data sources to drive top-of-funnel growth and move buyers through the funnel. You have a passion for B2B technology marketing and testing into delivering the right message at the right time.
Us:
EverCommerce is a multi-vertical, service commerce platform, bringing together best-of-breed SMB solutions in marketing, business management, and customer retention.
We are looking for a Marketing Automation Specialist to join the EverCommerce Growth Engagement team, which has extensive expertise in marketing and sales, business operations, and growth strategies for high-growth technology companies. You will work alongside a PPC specialist, SEO & Social Media Specialist, and a lead Web Developer on our growing Digital Marketing team.Â
Where:
EverCommerce is located in Denver's Dairy Block district. Our collaborative, open-plan office space is filled with high-energy, talented people who enjoy our weekly lunches, a dog friendly environment, and hanging with co-workers.
What you’ll be doing:
In this role, you will be working with the Growth Engagement team, the organic growth arm of EverCommerce, to build, coordinate, and execute lifecycle marketing campaigns across portfolio companies. You will be responsible for the execution and optimization of marketing automation journeys across EverCommerce subsidiaries, and will serve as a key point of contact and marketing automation knowledge resource for all parties. Projects will include marketing automation platform implementation, email content creation, email template building, and ongoing testing, optimization, analysis and reporting.
Responsibilities include:
- Assisting with the end-to-end management of lifecycle marketing programs, including campaign ideation, creation, deployment, testing, optimization, analysis and reporting
- Creating unique and compelling content, calls to action, and landing pages, across several industries. Â
- Performing day-to-day lifecycle marketing activities including, but not limited to, campaign set-up, segmentation, scheduling, QA testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
- Deploy A/B tests to drive the most effective ROI and incremental lift throughout the entire funnel.
- Owning the standardized of the QA process across subsidiaries.Â
- Executing changes and optimizations to our existing automated campaigns as well as developing new automated campaigns based on customer insights and subsidiary feedback.
- Proactively troubleshooting technical issues related to HTML templates, list segmentation, automation flows, and all other aspects associated with email and campaign execution.Â
- Configuring and managing various platform integrations including, but not limited to: Facebook, Twitter, LinkedIn, Instagram, SurveyGizmo, WordPress, Gravity Forms and Salesforce.
- Participate in projects with cross-functional stakeholders.Â
Requirements:
- 1-3 years of experience in email marketing, loyalty and engagement, and/or product marketing.
- Successful track record of developing and executing lifecycle marketing strategies, including measuring and delivering on performance targets
- 1-3 years of marketing automation experience
- 2+ years of content creation experience, preferably B2B
- Previous experience with SharpSpring, Marketo, Pardot, or HubSpot
- Strong understanding of Salesforce or other CRMs and how they integrate with Marketing Automation Platforms
- Solid project management skills - ability to lead, develop and provide clear direction, prioritization, planning, influencing and working in cross functional teams.
- Demonstrated success in an innovative and agile high-growth environment
- A strong verbal and written communicator
- Proficiency with HTML & CSS
- A strong attention to detailÂ
- Proficiency in Photoshop is a plusÂ
Benefits and Perks:
- Competitive salary
- Robust medical benefits & 401k
- Public Transportation reimbursement
- Fitness stipend and onsite gym
- Start with 17 days of PTO and your birthday off
- Dog-friendly office space
- Snacks, lunches, and happy hours
- Continued investment in your professional development
Please let them know you heard about it from Venture Connect