True Botanicals is a fast-growing, well-funded, direct-to-consumer beauty brand located in San Francisco, California. We are a mission-driven business and culture, transforming the beauty industry into a wellness industry by making nontoxic products that actually work. Our innovative formulas are raising the bar on ingredients (made with the highest-quality, sustainable materials), performance (backed by clinical trials), and safety (certified nontoxic by Made Safe). And word has gotten out: we’ve been featured in influential publications from Vogue to The Wall Street Journal, and we’ve won the support of influencers and celebrities, including Olivia Wilde, our Chief Brand Activist. Based in San Francisco, California, our small but big-hearted team is comprised of passionate individuals with diverse resumes, including former Levi’s, Condé Nast, and Dropbox employees, who are motivated to transform the beauty industry. Together, we aim to inspire and empower women to take the best care of themselves, each other, and the planet—one step, one product at a time.

We’re looking for a Retention Manager to join our Growth team - an analytical thinker with a deep understanding of the marketing funnel (and the most effective ways to communicate with a customer at every stage). The retention marketing manager will be tasked with developing a holistic communication strategy for the full lifecycle of our customer. The ideal candidate strikes the right balance between being metrics-driven, having a keen eye for creative, and being able to evangelize customer lifecycle initiatives cross-functionally.

What you’ll do:

• Leveraging your data skills, analyze customer performance, retention and LTV by channel/cohort/tenure
• Identify opportunities to engage our customers along their journey with the goal of elevating customer experience, increasing LTV and reducing churn
• Develop strategy for our subscription and loyalty programs
• Work closely with engineering and product teams to develop data triggers, personalization opportunities, list segmentation and email capture tactics
• Write thoughtful creative briefs to be executed by internal and external teams to update messaging in retention channels (Email, SMS, Site)
• Design site experiments via A/B testing platforms (Google Optimize, Optimizely)
• Surface insights by working with data in our warehouse and BI tools (Snowflake and Looker experience a plus)
• Provide thought leadership and reporting related to retention 
• Deliver against key company KPIs including retention rate and LTV

About you:

• BA/BS degree in marketing, statistics or related field (or equivalent experience)
• 2-3 years of e-commerce experience 
• 2-3 years of hands-on email marketing experience a must
• 3-5 years of retention/lifecycle marketing experience
• Hands-on experience with email and site analytics a must (GA, Heap, Looker)
• Snowflake experience a plus 
• Knowledge (and excitement) about the wellness and beauty market preferred