We are Origin, a sharing-economy startup based in Denver, Colorado. We’re a group of individuals who love to get outside and explore while encouraging others to do the same. Our goal is to connect new people to the outdoors in a way that will allow future generations to enjoy outdoor recreation and nature. We have big plans, and we’re looking extremely passionate and talented people to join our team. We are familiar with the terrain in both the Rocky Mountains and Silicon Valley, and are actively merging the two regions in order to make a lasting impact on the Adventure Travel and Outdoor Industry, and our amazing planet. We are currently looking for a Digital Marketing Specialist to join us on our mission of transforming the industry.
The Digital Marketing Specialist will join the very fast-paced startup environment of Origin, where we are looking to enter and transform one of the most exciting, fulfilling, and fun industries in the world. This person has the critical responsibility of managing all digital marketing efforts and activate the GTM strategy as it relates to Origin’s customer and marketing goals. In this mission, this motivated and driven marketing specialist will be responsible for prioritizing and supervising all outward facing initiatives, ensuring consistency between our brand and both current and prospective users, customers and Locals.
Responsibilities:
- Create email campaigns and newsletters to drive consumer engagement and awareness while managing the email database.
- Manage the search and display advertising campaigns and tailor to each unique campaign and targeting strategy, continuously optimizing performance.
- Provide clear insight and metrics on campaigns to drive leadership decision making across all marketing channels.
- Create blog posts and content to drive SEO and user engagement onsite.
- Daily management of Origin social channels including posting and user comments to engage and acquire future social audiences.
- Create and manage social campaigns including contests and partnerships with like minded companies.
- Works with the rest of the Origin team and our partners to identify strategies to grow the market and set priorities to execute on opportunities.
- Manages effective relationships with other key functions (marketing, community, legal, product, analytics) to ensure seamless operations and consistent messaging.
Requirements:
1-3 years of relevant marketing experience. Proficiency in Adobe Creative Cloud products. Experience creating ads and email newsletters is preferred.
- Familiar with outdoor recreation and the outdoor industry.
- Knowledge of social channels and proficient in email marketing and creative tools.
- Outstanding communication and presentation skills.
- Strong analytical skills and high level of accuracy and attention to detail.
- Flexibility to work remotely if needed.
- Aptitude to learn and remain current with new industry trends & best practices.
- Ability to effectively work closely with functional and cross-functional team members.
- Ability to negotiate with small local vendors/shops and build relationships.
- Ability to thrive in a fast-paced startup environment.
- Passion for the outdoors, the Origin mission, and the sharing economy.
- We are a dynamic team and always thinking of new and creative ideas. We require people with a fresh outlook on life, a positive attitude, and a strong passion for building awareness and excitement for Origin!
Opportunities:
- Match your work and career with your passions.
- Join an innovative and disruptive startup looking to make a big splash at the intersection of technology and adventure travel.
- Become a part of the organization, leading the way for future digital marketers and building a trail for others to follow.
- Bring your passions, ideas, and vision for the future of adventure travel and outdoor recreation to the table and make a lasting impact as the company develops.
Please let them know you heard about it from Venture Connect