Job Title
Digital Marketing Specialist
Company Name
The a2 Milk Company
Company Website
Industry
Natural Foods/Products
Consumer Goods, CPG
Company Overview
a2 Milk Company is hiring!
Company Description
a2 Milk®, Boulder, CO: We’re helping America to love milk again. a2 Milk® comes from cows that naturally produce only the A2 protein and no A1. Published research suggests a2 Milk® may help avoid stomach discomfort in some people. a2 Milk® USA is experiencing rapid growth with +160% growth vs previous year. Our milk is currently distributed in more than 13,000+ U.S. retail stores including Walmart, Costco, Target, Sprouts, Whole Foods, King Soopers, Safeway and most other grocery chains.
Full Job Description
Who We Are:
a2 Milk®, Boulder, CO: We’re helping America to love milk again. a2 Milk® comes from cows that naturally produce only the A2 protein and no A1. Published research suggests a2 Milk® may help avoid stomach discomfort in some people. a2 Milk® USA is experiencing rapid growth with +160% growth vs previous year. Our milk is currently distributed in more than 13,000+ U.S. retail stores including Walmart, Costco, Target, Sprouts, Whole Foods, King Soopers, Safeway and most other grocery chains.
What You Will Do:
The Digital Marketing Specialist supports all the a2 Milk® brand digital marketing activities. This role requires a brand champion and strong communicator with both internal and external audiences.
Responsibilities:
Consumer Communications
- Facilitate and moderate conversations on all digital platforms in a timely, engaging manner
- Keep up to date on community management best practices
- Actively gather, analyze and present digital brand/competitor insights, industry news and emerging technology
- Assist in development of engaging online content including promotions, forums and blogs
- Identify and leverage brand ambassadors/influencers nationally and regionally
- Plan and execute newsletter program including strategy, creative direction, optimization and reporting
Digital Media Coordination·
- Coordinate digital campaigns with external agencies and technologies effectively
- Assist in developing digital strategy in close partnership with agencies and Digital Marketing Manager
- Execute digital activities on website, SEO, social media, remarketing, Google AdWords, and other digital platforms·
- Gather feedback and coordinate online content approvals
- Responsible for project/campaign timelines, budget, KPIs, reporting, and optimization
Who You Are:
Qualifications:
- BS/BA Degree, Business or Marketing preferred
- Minimum 2-4 years’ digital marketing experience including digital media, content creation, conversion optimization, and community management
- Excellent strategic, analytical and problem-solving skills
- Strong interpersonal skills including leadership, communication and teamwork along with ability to work independently
- Creative thinker with the ability to track trends and develop or seek out innovative ideas
- Knowledge of marketing metrics/KPIs
- Ability to manage and prioritize many projects simultaneously
- Proficient in similar platforms such as Facebook Ads Manager, Word Press, Google Analytics, Google AdWords (Search & Display Network), Google Tag Manager, Mail Chimp
- Must be proficient on a PC
- Full-time position based in the Boulder office, no relocation provided
Location
Boulder, CO
Job Function
Digital Marketing, Ecom, SEO/SEM, Social
Job Level
Staff Level or Junior Level
Application Deadline
No Deadline Provided
Circle City
Denver-Boulder Metro Area
Compensation & Benefits
No info provided
How to Apply
Apply Now
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