Most breakfast spots start with the same script: Eggs, batter, coffee, and a big ol’ griddle. At Snooze, we’ve found that scripts are a lot like pancakes – they’re best when flipped. That’s why we do breakfast, but different. From benedicts to bloody’s to whatever you’re feeling at the moment, we’re always looking to turn our food upside down and on its side. As our guests have discovered since 2006, our dishes are anything but regular – and that’s just the way they like it.
But being different doesn’t stop at the plate, it’s the way we do business. Snooze started with two brothers, Jon and Adam, who believed that the only thing better than a full plate was a clear conscience. That’s why with every meal we serve, we’re dedicated to bettering both the communities we live in and the planet we live on. We donate 1% of our sales back to our communities while composting and recycling nearly 90% of our waste. Plus, our ingredients are responsibly sourced from partners who share our passion for a better tomorrow - so you can start your day knowing you’re responsible for making the world a bit brighter.
At Snooze, we want each morning to feel like your weekend and happy hour rolled into one–no matter which side of noon it’s on. We’re the place where you can be you, and where our regulars are anything but. Everyone’s welcome at our table, because the same goes for our people as it does for our dishes: the unexpected twists are what makes them so special.
After all, breakfast this good doesn’t happen every day.*
*Actually, we’re open 7 days a week so technically they do.
The Social Community Ninja (a.k.a Social Media Lead) will be a brand steward within Snoozeland by managing our guest experience across all of our social media platforms. In addition, the role will interact heavily with our CRM platform (Wisely) to allow for rich insights that will inform and activate social campaigns.
In this role, the individual will be viewed as the social media expert responsible for growth of the brands’ followings, leveraging our existing social platforms, placing social advertising and harnessing community to drive restaurant traffic. Engagement of our social community with relevant Snooze content and stories that help to amplify our brand initiatives around creative menus, community engagement, sustainability, and people is paramount, both organic and paid. Creativity and a keen understanding of digital engagement techniques and best practices is essential. All these initiatives are expected to act as an extension of the Snooze restaurant experience and translate that experience digitally. Monitoring performance will also be required to track and measure the success of campaigns.
The role will also be responsible for responding to guest comments on social media, continuing the engagement strategy and building a relationship with our guests. Having a constant pulse on the proper voice and personality of the brand is a must have skill to accurately create the proper online experience.
In order to execute against desired business results this role will need to demonstrate thought leadership, problem solving skills and the ability to collaborate within a team and cross functionally within the organization. Lastly, this role will require the ability to adapt to the fluid needs of a growing business but also possess critical thinking skills, intellectual curiosity to learn, multitasking skills and the ability to manage a project from inception to completion while operating with an entrepreneurial mindset and a smile!
Character duties and responsibilities- what does your role bring to the stage?
- Develop and execute an activation strategy around Snooze’s Social Media platforms, which will continue to grow and serve as a conduit to amplify brand messaging. Create content consistent with the overall strategy and manage a detailed activation calendar that should be built out on a quarterly basis.
- Responsible for executing against said strategy and growing Snooze’s social community base.
- Placement of digital advertising to engage current guests and acquire new ones.
- Measure and track the success of current campaigns to inform future campaigns and initiatives.
- Content creation that is on brand and in support of key brand pillars i.e. community, seasonal menu innovation, sustainability initiatives, snoozers, new restaurant openings, etc.
- Responsible for interacting with guests online in an appropriate and engaging manner.
- Assist in the development of a Snooze Restaurant Activation Playbook to help build the brand and traffic locally specifically utilizing our Social media platforms and community.
- Stay connected to restaurant teams and markets to help inform and identify new initiatives and opportunities
- Responsible for escalating any potential crisis situation and assist with crisis protocol if a situation occurs.
-Additional responsibilities based on company goals/objectives/priorities
Do you fit the role? [qualifications and expectations]
- An entrepreneurial spirit!
- A creative knack for content development and community engagement
- The ability to create an activation plan and execute against that strategy and plan.
- A digital advertising background with knowledge of best practices.
- Ability to cultivate insights that manifest in concrete strategies and tactics to move the business forward
- Possess an analytical skillset and approach to measuring the success of programs
- Good written and oral communication skills.
- Presentation skills; development of presentation content and delivery in front of a mixed audience.
- Exhibits positive & upbeat energy at all times and ability to reflect that energy in written materials.
- Problem solving skills and ability to present solutions
- Intellectual curiosity to quickly master new technologies
- Demonstrated ability to manage a project to provide deliverables within specified timeframe.
- Strong relationship-building skills and ability to communicate effectively with peers and Snoozers.
- Excellent organizational and time management skills.
- Ability to multi-task and prioritize tasks based on workload.
- Ability to have fun, dance and laugh under/during stressful situations. (yes, seriously)
Do you have the audition prerequisites? [education, credentials, experience]
- Extensive experience with all Microsoft operating systems and tools (word, excel, PowerPoint, SharePoint and design software)
- 2+ years of experience in direct social media management or marketing industries
- 2+ years of experience developing content and managing activation calendars
- Must be authorized to work in the United States
Let’s Get Physical! [physical requirements]
- Must have the stamina to work 40 to 50 hours per week
- 0-5% travel required for this position (additional travel requirements may be required for special projects)
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