Since Gaia Herbs was just a seedling in 1987, we have remained true to our purpose: Connecting people, plants & planet to create healing. We knew then what many are coming to realize now: that plants and people evolved together, that we are inextricably linked, and that plants hold the wisdom we need to heal.

No other herbal manufacturer in the United States invests a larger percentage of its operating income in quality control than Gaia Herbs. These funds foster continuous improvement and enable research into best practices at every stage of our operation, including: seed collection, soil preparation, organic farming, manufacturing, testing and validation technologies, and product packaging.

Gaia Herbs is proud to be a Certified B Corporation®, actively working to build a more inclusive and sustainable economy. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

A career with Gaia Herbs offers much more than just a paycheck. It’s an opportunity to reconnect with nature, create quality products following sustainable practices, and spread the healing power of herbs. Interested in joining our team?

In addition to a conscientious and caring environment in which to work and grow, we provide our employees with a comprehensive benefits package that includes insurance, generous paid time off, and weekly produce from Gaia Farm.

• Leads implementation of Gaia Herbs Direct-to-Consumer (DTC) strategy, working with diverse cross-functional teams (IT, Finance, Customer Service, Fulfillment, Demand Planning, HR, etc.) to in-house all DTC capabilities from demand generation through order fulfillment.
• Ensures optimal user experience for GaiaHerbs.com, building plans to understand and optimize user flow/experience, site structure, path to purchase, and educational content.
• Provides a high level of oversight and focus on the development of E-Commerce/E-Tail business, including establishing high ROI advertising programs, optimizing brand presence, developing and managing IMAP protections and launching into new channels/marketplaces.
• Manages P&L of e-commerce and direct to consumer channel and key e-tail customers, delivering the budgeted growth and protecting customer profitability.
• Produces the demand forecast for E-Commerce and Direct to Consumer channels, collaborating with Operations and Finance teams on E-Commerce go to market strategy and execution.
• Leads implementation of Gaia Herbs consumer-facing campaigns across all online platforms, including paid SEM and Social, in collaboration with Brand Experience team. Develops acquisition strategy with clear ROI benchmarks and nurturing strategy for acquired customers and social media followers.
• Ensures Gaia Herbs social media presence is on-brand (in collaboration with Brand Experience team), high engagement rates are maintained and consumer questions and reactions on social media are addressed in a timely manner.
• Leads negotiations of customer and supplier contracts, developing personal relationships with top accounts and agencies and ensuring a “top to top” connection.
• Holds digital marketing and e-commerce teams accountable to measurable performance objectives. Uses data and reporting to quantify and clearly express what success looks like at all levels of digital marketing and e-commerce performance.
• Provides leadership to Digital Marketing & E-Commerce team through effective and clear objective setting, inspiration, and communication.  Serves as the voice and ambassador of Digital within the organization.
• Develops strategic 3-year plan for e-commerce channel development in collaboration with VP of Marketing and E-Commerce. Ensures e-commerce plans are in line with the rest of channel strategy from pricing and execution perspective.
• Reviews, supports, promotes and protects our product offerings in E-Commerce and Direct to Consumer channel, including enhancement of brand pages, ensuring mechanisms are in place to respond and build on Customer Reviews.

• 10+ years’ business experience, including at least 5 years e-commerce and digital marketing experience.
• A track record of success building sales on Amazon.com in one or multiple consumer goods categories, ideally focused on health and wellness.
• Experience launching brands into and developing sales within new e-commerce marketplaces.
• A track record of success building a direct to consumer business from launch.
• Bachelor’s Degree in Business, Marketing or a related discipline. Master’s degree preferred.

• Excellent communication, with the ability to collaborate well.
• Ability to be proactive and to thrive within a fast-paced environment.
• Proven team management skills and a track record of building a team from the ground up.
• Demonstrated mastery of digital marketing strategies and tools.
• High level of comfort working with data and analytics.
• Strong knowledge of natural and organic brands, with a passion for wellness and natural lifestyle preferred.
• Ability to travel up to 25% of the time, to visit accounts and the Mills River, NC office.
• Ability to read and comprehend simple instructions, short correspondence and memos. 
• Ability to read and write complex marketing correspondence. 
• Ability to effectively and articulately present information in one-on-one and small groups situations to customers, clients and other employees of the organization.
• Skilled in negotiation tactics.
• Proficient in interpreting and applying complex sales data.
• Ability to perform effectively in a remote work environment.