Juniper Books is a small company of fourteen employees with a big presence in the world of books and design. (juniperbooks.com) Located in Boulder, Colorado, the work environment is fast paced and highly creative.  We are seeking a Director of Marketing to be part of our management team and perform a variety of responsibilities outlined below. This position will report to the Founder & CEO. 

The Director of Marketing must be a believer in the important role books play in the world,  a passionate custodian of the Juniper Books brand, and experienced in many areas of marketing, sales, and product development.

The ideal candidate is a team-player with a go-getter attitude, a continuous improvement mindset and the capacity to collaborate in a high-paced environment. 

Duties will include:

• Clarifying, promoting, and protecting the Juniper Books brand 
• Creating, launching, and evolving product offerings and their presence in five different channels:  direct to consumer, trade, wholesale, custom and subscription
• Preparing plans and budget to achieve the financial goals of the company, being cognizant of mission of the company as well as the aesthetics of the brand
• Monitoring progress and reporting the outcomes of the plan and making changes as necessary
• Tracking analytics and making data-driven decisions based on past performance and the interpretation of current market trends
• Stewarding the company website ensuring ongoing functionality, accuracy, and consistency to drive sales
• Coordinating with external partners to increase Juniper Books’ presence on the web, social media, and in publications
• Producing content for the company’s online presence, including the website and social media, as well as press appearances
• Working closely with Design, Business Development, Inventory, and other teams at Juniper Books to make the best use of our resources and continue to innovate in our space
• Developing marketing staff through leadership, mentoring, educational opportunities, and experiential growth opportunities
• Continuing to find ways to improve the company and find efficient ways to do the work

Qualifications

• 5+ years of related work experience
• Proven experience in marketing
• Experience with innovative brands is ideal 
• Excellent leadership and organizational skills
• Thorough knowledge of digital marketing and web analytics (e.g. Google Analytics, Google Adwords)
• Proficient in using social media platforms 
• A four-year degree in Business, Communications, Marketing, PR or related field
• Proficiency in using e-mail (Gmail), Google Drive, and Dropbox
• Exemplary communication skills - listening, speaking, writing, and editing
• Ability to perform in a fast-paced, collaborative, creative environment
• Intellectual curiosity, a growth mindset, and a continuous improvement approach to life and career is essential
• Experience with Shopify and Asana a plus
• Experience with marketing and selling on Amazon a plus