Our goal at Wild Planet is to educate and inspire consumers to make wise choices that will result in delicious and nutritious eating experiences for themselves and their families while also making a positive, long-term impact on our planet. With this in mind, Bill Carvalho, our founder, had a vision for how to affect positive change and for the last 30 years he has been at the forefront of the sustainable seafood industry.

Wild Planet was the result of his vision for a superior line of seafood products that are excellent in flavor, provide unsurpassed nutrition and are sourced according to the highest environmental standards.  In fact, Wild Planet has been recognized year after year by Greenpeace for its practices and we’ve even served as the mentor guiding the environmental standards at some of the nation’s most influential grocers.

However, Wild Planet isn’t solely focused on providing delicious food.  We’re working to make a positive difference in the biodiversity of the oceans. We use selective harvest methods like pole & line to minimize bycatch and environmental disruption.  We also encourage the consumption of a broad array of seafood so that people eat lower in the food chain.  Both of these actions help to preserve and regenerate the oceanic environment. We also partner with dedicated, small-scale fishing boats and canneries around the world who are experts at their craft and whose work drives the local economy.  

All of us here at Wild Planet deeply appreciate the wild ecosystems upon which life depends. These ecosystems of wild oceans and organic land feed and nourish all of us and it’s all of our jobs to care for them in return.

The Marketing Director is responsible for leading and/or being a key stakeholder in all 360 -degree communications through the purchasing funnel. This person will develop and lead an integrated communications strategy across multiple touchpoints, but will have a digital-first mindset with the goals of generating demand and building brand equity. The Marketing Director will play a pivotal role in accelerating Wild Planet's already strong growth trajectory.  This position will report directly to the SVP of Marketing.

Key Responsibilities

• Be a Wild Planet brand guardian, partnering with agencies and other Marketing colleagues to ensure representation of the brand & related messaging is consistent and on strategy.
• Contribute to the development and implementation of the brand’s long-term growth strategy, ensuring flawless execution of consumer driven initiatives.
• Play a leadership role in the development & execution of annual marketing plans. 
• Manage a variety of marketing initiatives that drive brand awareness, trial and loyalty.
• Through leadership and partnership with creative agencies, bring the brand’s “Big Idea” to life with content that is insightful, disruptive and applicable across traditional and digital media platforms.
• Develop an overarching digital strategy that aligns work being done across the brand’s .com, social, email and display activities in order to create a powerful performance marketing ecosystem.
• Oversee paid and owned media strategies and activations; lead the brand’s PR initiatives.
• Oversee the brand’s social media strategy and work with agencies to develop a thriving and engaged online community.
• Establish and activate against a learning roadmap in order to gain compelling and actionable consumer insights that will inform brand communication.
• Manage projects within budget and forecast spend for future periods.
• Actively gather and analyze insights, trends and data for our category as well as the larger natural/health & wellness food category.
• Manage, inspire and guide the development of direct reports.

Essential Skills

• Excellent collaborator, communicator and influencer; works great with internal and external partners
• Able to provide clear creative direction and evaluate work against strategic communication objectives
• Has insight and foresight; able to anticipate future needs
• Agile and can flex in a changing environment
• Highly organized & focused; can multi-task and manage simultaneous initiatives
• Entrepreneurial mindset; looks for new and better ways to accomplish goals
• Self-starter with strong attention to detail
• Exemplary writing, proofing, listening, communication and presentation skills 
• Comfortable acquiring, interpreting and utilizing consumer insights
• Financial acuity
• Able to see the big picture
• Motivated to make a positive impact
• High performer with a positive, ‘can do’ attitude

Education and/or Experience

• BA/BS in Marketing or Business – MBA preferred
• 5+ years of breakthrough, high-impact brand building and communications experience (natural and/or purpose-driven CPG brands preferred)
• Demonstrated success leading digital first, performance marketing campaigns with a clear understanding of media touchpoints
• Experience leading creative agencies through the development of insight-based creative that drove results
• Proven track record of people leadership and development of direct reports