Deep Foods is the leader in Indian cuisine in North America with global operations in India and Australia. Since 1977, we have been devoted to one simple purpose: to share all of India through made-from-scratch, authentically crafted food and drinks. As a family-owned-and-operated company, it’s our mission that our food not only taste good but also do good. That’s why every purchase of our products benefits the Deepkiran Foundation, which helps provide access to education for underprivileged children in rural India.
We are Deep Foods. If you shop at Indian grocery stores, you know us as your trusted megabrand with 800 SKUS sold in the channel. If you live in NYC, you may have been to our chain of 5 fast-casual restaurants, formerly known as Indikitch®. Otherwise, you may not know much about us. We’re on a mission to change that, starting with our early stage frozen brand, formerly known as Tandoor Chef®, sold in over 8,000 mainstream natural, conventional, and ecommerce stores. Our ambitious plan to scale our mainstream business began in Q3 2019 with rebrands of Tandoor Chef® and Indikitch® to Deep Indian Kitchen, new go-to-market plans, and a new team. The timing could not better with millennials actively seeking authentic ethnic experiences but lacking high quality, accessible Indian options. In August 2020 we launched our own DTC, one of the first frozen meal DTCs ever, and are expanding our focus in the digital advertising landscape in 2021.
Deep Foods proudly makes fresh-frozen meals, breads and appetizers as well as snacks, beverages, dairy and pantry essentials. Our brands include Bansi®, Babu’s®, Bhagwati’s®, Deep, Deep Indian Kitchen®, Healthy Tiffin®, Hot Mix®, Hot Wok®, Mirch Masala®, Reena’s®, and Udupi.® You can find our more than 800 SKUs in thousands of grocery stores throughout the ethnic, natural, conventional, and ecommerce channels. We also recently established our Deep Indian Kitchen® chain of fast-casual restaurants, to provide further accessibility to authentic Indian food. For more information, check out deepfoods.com.
We are looking for a Manager (or Sr. Manager) of Growth Marketing to drive incremental growth across our digital landscape. The role will include ownership of paid social, paid search, paid digital, SEO, email marketing strategy across Google, Facebook, Instagram and Pinterest. You will be responsible for leading creative asset strategic development for each channel / campaign, leveraging our in-house design team and optimizing performance accordingly. Our ideal candidate will have significant energy, tenacity, passion for food, and classical training and/or growth brand experience.
The potential is endless with our unrivaled product quality, and the platform brand we’re just starting to build. We need the right partner who is a self-starter, has a passion for growing brands, and has a demonstrated ability to analyze complex situations with limited resources, create strategic plans, and execute with agility.
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