The Gaia merchandising team is responsible for developing, testing and rolling out innovative ways to get the most relevant content in front of members, at scale, across the Gaia.com APP portfolio. Our mission is to find new and better ways to bring members the content they love and want—and make it easy to discover new content they might not have heard of yet or would like to engage with more. To help us fulfill this mission, we are looking for a smart, member-obsessed, results-driven Site Merchandiser to drive our content merchandising strategy and execution for content launches and events across our dynamic and growing business. You will work closely with cross functional teams to create, test and track and implement digital campaigns and content experiences. The ideal candidate has worked cross-functionally at consumer-facing digital products or catalogs and understands how to combine textual and visual merchandising tactics into an engaging and functional experience for members. This person is equally comfortable with parsing through analytical data that supports consumer merchandising, with addressing a room of high-level product innovators, and with influencing engineering decision-makers through their healthy technical literacy. S/he must bring a critical editorial voice/eye to product initiatives and be concise, definitive, and convincing in their well-founded recommendations. They must understand the metrics of success for subscription members and how to use those metrics to make conversion driven business decisions.

● Calendarizing the merchandising messages in conjunction with content launch schedule and email cadence ● Work cross functionally with Product, Marketing, Creative, UX/UI & Content to bring to life the experience on the APP ecosystem ● Pull and translate customer analytics - must be able to read/translate analytics and formulate action plans and strategies around them ● Collaborate with Product on the implementation of merchandising A/B tests ● Work to continually iterate the member experience to tie back to and achieve business KPIs for new and existing pages ● Vacillate between strategic and executional elements of the business, looking competitively in the SVOD space and how to continually improve the Gaia.com member experience ● Help manage all member communications (on-site and offsite) in a cohesive and strategic manner that drives member engagement

Our environment is entrepreneurial and fast-paced and requires someone who is flexible, detail-oriented, and comfortable working effectively in a deadline-driven work environment.

● A tenacious problem-solver at heart, with unparalleled relationship-building and communication skills

● Thrives in a fast-changing work environment where ambiguity is seen as opportunities

● Proactive and creative collaborator with Design/UX, Product Innovation, Marketing, Data Science and Customer Success teams

● Relentless for seeing projects from inception through to completion

● Quick learner coupled with strong analytical skills

● Independent and self-motivated

● Intensely focused on the user experience and knowing your audience

● Astonishingly objective and nonpolitical when it comes to working with people

● 4+ years of experience in marketing or CX roles requiring data analysis, process improvements, creative problem solving, and cross-functional collaboration

● Excellent verbal and written communication skills

● Strong analytical background and attention to detail with ability to use data to measure performance and determine improvements

● Ability to work with cross-functional teams

● Passionate and knowledgeable about customer behavior

● Intermediate to advanced skills in Excel, DOMO, internal admin tools

● Strong familiarity with an affinity for our content is a prerequisite to applying

● Membership in Gaia is strongly preferred

● Must be able to work in our office in Louisville, Colorado

● US citizenship or an existing work visa is required

● Non-smoker Preferred

Experiences:

● Experience driving multifaceted campaigns across touch points

● Ability to analyze data quantitatively and use customer research, data and metrics to back up assumptions, identify opportunities, and assess the efficacy of campaigns

● Experience creating and/or improving operational processes across teams/stakeholders

● Proven track record of taking ownership and driving results

● Familiarity with databases and SQL – Ability to learn new tools quickly

Gaia exists as a transformational network to support a conscious global community. If we can connect our members to stories, people, and ideas that educate, inspire, and empower them to live mindfully, we believe collective consciousness will evolve. Gaia (Nasdaq: GAIA) is a publicly traded company in Louisville, Colorado. We offer global video streaming of over 8,000 original shows, films, documentaries, and practices for conscious living. Our vast video library serves as a vessel for the community we seek to empower. We are not a subscription service that streams whatever pays our bills. Our content goes deep into select niches of Transformation, Seeking Truth, and Yoga channels you see on Gaia.com. We love to embrace and fearlessly cover subjects that other media companies won’t touch. Before you apply, we encourage you to sign up and explore conscious living with Gaia's library of original shows, documentaries, and films. Feed your curiosity with ancient wisdom, coverups, and the paranormal, or discover new alternative health, yoga, and meditation practices. If our work resonates, you might just be a good fit for Gaia. We seek to hire and inspire employees who embrace our mission for a global conscious community, who hope their work empowers our community of inspired members to be catalysts of transformation. The best work we do every day is to remember our vision is “to empower the evolution of consciousness.” The perks of working collaboratively with a team dedicated to sharing this mission include an on-site gym and complimentary yoga and fitness classes; a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth; and an on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee. Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance.