The Phoenix's mission is to foster a supportive, physically active community for individuals who are recovering from a substance use disorder and for those who choose to live sober. Through activities such as CrossFit, climbing, hiking, yoga, boxing, and meditation, participants build confidence, self-respect, and community. The Phoenix offers free programs for anyone with 48 hours of sobriety, operating in 46 communities across the country and for people around the globe virtually. Since 2006, we have served 40,000 individuals.

The Regional Marketing Manager will ideally be located in Denver, Colorado or Detroit, Michigan (other locations will be considered depending on the candidate) and is responsible for leading and managing location-based marketing through multiple channels, including email and social media, paid advertising, and events. You will work closely with regional programing teams to create successful strategies and execute to drive new participants, donors and volunteers to The Phoenix. To be successful in this position, you will need to be a dedicated brand champion who excels at building and maintaining relationships both internally and externally.

A strong connection to The Phoenix mission and commitment to leading by example are critical to this position. The Phoenix is a dynamic, creative and fast-paced environment requiring employees to be flexible and adaptable to ever-changing situations.

ESSENTIAL DUTIES & RESPONSIBILITIES

• As the primary marketing resource in the region, represent The Phoenix brand to the highest degree of excellence and ensure compliance with overall brand standards and principles as the organization expands across the nation
• Define region-specific marketing plans based on the overall company marketing strategy
• Increase brand awareness and help drive participant, donor, volunteer, and advocate engagement
• Manage social media for all local pages across region including content creation, copy writing, analysis, and customer service
• Lead regional communications strategy, to include email and other medium, and ensure that all messaging is consistent with overall company strategy
• Support regional goals by working cross-functionally to create plans and activation around communication, outreach, events, and partnerships
• Track and analyze marketing analytics to continually expand reach and increase impact of programs
• Interact with the local community (media, government officials, and partners) and to build and foster strong, ongoing relationships
• Lead new location marketing launch strategy and execution
• Provide marketing training and acumen to regional team, instilling strategic and critical thinking to drive activities
• Work collaboratively with the national marketing team and cross-functional departments (Ops, Development, Programming, Finance, HR) to reach assigned objectives

QUALIFICATIONS

• BA/BS preferred with 3-5 years of relevant marketing or business experience
• Expertise in social media, copywriting, and event planning
• Excellent communication and critical thinking skills, with an ability to use data and insights to inform decisions
• Great attention to detail, executional excellence, and project management skills
• Proven ability to build relationships with excellent customer service skills
• Detail and precision oriented with a vision and eye for the big picture

At Phoenix, we welcome people from all backgrounds, and strive to create a healing-centered environment that allows everyone to bring their authentic selves to the workplace. We do not discriminate on the basis of race, color, religion, creed, gender, gender expression, age, national origin, ancestry, disability, marital status, sexual orientation, or military status.