Wild Planet is a team of incredibly dedicated and passionate individuals who care deeply about making a positive difference in the world. Our company was founded from a sense of reverence for the natural marine ecosystem and a belief that it is our responsibility to use it wisely and advocate for practices that sustain abundant, wild oceans for future generations. Wild Planet was officially born in 2004 when Bill Carvalho founded the company and it became the first large-scale sustainably focused seafood company in the US.
Who we are looking to join our team…
We're looking for a Digital Marketing Associate to lead our social marketing and support our email marketing efforts. Ideally you are a social ninja that has an ear to what’s going on with our consumers and can provide strategy and content to help Wild Planet become an undisputed leader in social. You should understand best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience. This highly visible role will report to the Marketing Director and requires abilities in multiple areas, including social media marketing, content creation, copywriting, influencer relationship management, analytics and a base knowledge of email marketing strategies and tactics.
What will you be responsible for…
Community Management:
- Build and manage the company's social media profiles and presence, including Facebook, Instagram, Twitter, LinkedIn, and potentially additional channels.
- Develop a comprehensive social media plan and calendar, to include organic and paid content, driven by the organization's strategic goals and target audience definition.
- Manage scheduling and posting of all content and communication with consumers.
- Ensure messaging across all platforms is consistent and in line with brand standards and our target consumer.
- Regularly monitor social media platforms and work with customer service to deliver timely responses to mentions, comments, tags, and direct inquiries.
Content Development:
- Own content creation through self-created posts and leverage internal and external resources as needed for content development.
- Leverage influencer relationships to secure content.
Influencer Relationships:
- Actively identify and engage with advocates and thought leaders in our space to support the broader influencer strategy of the organization.
- Lead strategy and manage both national and localized influencer relationships
- Establish and manage brand partnerships.
Analytics/Performance:
- Establish social media benchmarks and KPIs; monitor progress and analyze social media effectiveness including ROI to improve performance and drive growth.
- Analyze brand and category information to aid in performance evaluation as well as to identify trends and competitive activities.
Email Marketing:
- Be a part of the development of the strategic direction of email communications and be involved with the entire email campaign lifecycle: from strategy and development to deployment and analysis.
- Write email marketing campaigns, ensuring messages are conveyed clearly and within brand standards.
- Build and test email templates, maintain key email send/suppression lists, deploy email marketing campaigns, analyze results from efforts to drive strategic recommendations.
Team Collaboration:
- Work closely with the overall marketing team and cross-functional departments (Operations, Sales, Customer Service) to gather needs, define requirements, and provide solutions within the overall social media strategy.
Additional Responsibilities:
- We are a small but mighty team, so periodically we will need this team member to jump into additional projects that are not specifically outlined in order to help our fast-growing business to continue to flourish.
Qualifications:
- BA/BS degree
- Self-driven and motivated with excellent organizational skills to work independently in a fast-paced environment. Ability to manage wide-ranging projects across departments and constituents
- 3-5 years' experience in digital marketing, social media, influencer relations, and CRM management/email marketing
- Expertise in implementing paid social campaigns and Google Analytics
- Strong organizational skills and a strong attention for detail
- Deep understanding of social media marketing platforms, trends, and best practices
- Experience and success with building, engaging and converting a digital audience
- Ability to be agile/nimble and to be able to roll with potential changing needs of the business
- Solid communication skills, both written and verbal, with an ability to use both data and intuition to inform decisions
- Bonus experience and skills include Adobe Creative Suite and/or Photography and Video
- Desire to accomplish great things while having some fun along the way!
Compensation & Benefits:
- Salary range $65k-$70k
- Paid Time Off. In addition to PTO, Wild Planet offers 1 floating holiday per year and 2 community service days per year.
- Very competitive 401k matching program with immediate eligibility
- Health, Vision, and Dental Insurance
- Fun, startup-like work environment where your work will definitely make an impact on both the business and the planet
Wild Planet Foods does not discriminate on the basis of race, color, religion, creed, gender, gender expression, age, national origin, ancestry, disability, marital status, sexual orientation, or military status.
Please apply by sending cover letter and resume to [email protected].
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