Charlotte's Web

A Leader in Hemp-Based Products

Charlotte’s Web™ products are made from our world-renowned hemp genetics grown 100% in the USA. Founded by the Stanley Brothers of Colorado, Charlotte’s Web™ leads the industry in quality, safety, consistency and social responsibility to improve thousands of lives daily through the use of Charlotte’s Web™. At Charlotte’s Web™, we are driven by principles that extend far beyond the bottom line. It is our goal to provide products of the highest possible quality, while contributing to the sustainability of the communities we have the privilege of serving.

Charlotte's Web is looking for a dynamic self-starter to be responsible for its Customer Relationship Management (CRM) program including email segmentation strategy, loyalty programming and customer retention via digital channels.

The individual must be highly driven with proven success in driving ecommerce, digital engagement and loyalty to create a long-term relationship with consumers.

To succeed in this position you should be passionate about engaging with consumers to influence their buying journey and driving revenue, excellent at dissecting and segmenting user behavior, enjoy continuous creation of consumer messaging, and be analytical. You are detail oriented, a creative problem solver and have the capacity to work both independently and collaboratively in a fast-paced environment.

 

Primary Responsibilities:

• Develop and manage email customer engagement strategies to consistently deliver conversion & retention rates
• Directly manage the day-to-day process of all email communication & work collaboratively to execute strategies in other channels
• Establish & execute strategy for existing loyalty program, including KPIs & reporting cadence, coordinating enhancements and bringing consumer messaging to life
• Guide consumers through the buying journey, with a focus on conversion, retention, reducing customer churn and generating word-of-mouth endorsement
• Assist in merchandising planning, based upon sales trends, promotions and seasonality
• Monitor, analyze and report on KPI results for communication & operations initiatives, focusing on engagement rates, conversion funnels and customer lifetime value
• Lead relationship with existing and new vendors associated with retention marketing
• Stay ahead of the curve on communication and retention best practices and tools
• Collaborate across digital and ecommerce team, supply chain, IT, finance & other groups to ideate and execute consumer marketing programs along the buying journey

 

Requirement & Qualifications:

• 4+ years of experience in lifecycle conversion & retention efforts, around email and website communication channels
• Well versed & comfortable with email systems (Klavyio, MailChimp, SendGrid, etc.), CRM systems, social & review platforms
• Familiarity with Magento platform is ideal; however Shopify, Woocommerce, or other ecommerce platforms is valuable
• Deep understanding of marketing automation and customer segmentation and ability to implement triggers-based marketing based on customer data
• Outstanding business acumen, with strong abilities in strategic planning, leadership, and marketing operations are essential
• Live by metrics used to drive online performance, including ROAS, cost-per-acquisition, conversion, per customer transactions, and lifetime value
• Experience with B2C, subscription products and loyalty programs preferred
• Proactive perspective, offering ideas and always thinking about how to make improvements; team player
• Strong project management skills, the ability to conceptualize campaigns, plan resources, manage multiple deadlines and objectives
• Can thrive in a fast paced and unpredictable environment.
• In it to win it; self-reliant, problem solver, and results oriented
• Bachelor’s degree in marketing or equivalent preferred

Boulder

No Deadline Provided

No info provided