Our Story
Alex Bourlakov founded 1 Shot Gear in 2009, after an unexpected layoff helped transform his passion for hunting and the outdoors into what is now a thriving business.
Alex came to the US in 1992 from St. Petersburg, right before the collapse of the Soviet Union. He had $1,000 in his pocket, an engineering degree, and just one English phrase: “How do you do, Mr. President?”
Upon moving to Colorado, Alex fell in love with the beautiful Rocky Mountains and decided to take on the sport of hunting. He was in great physical shape from many years spent in cross-country skiing competitions, so hiking was easy -- getting the trophy was the hard part. But Alex never looked for the easy way out; he went beyond the roads and trails, sometimes in brutal weather conditions. After a couple of seasons coming home empty-handed, he got his first doe in 1997. Since then, he's had many great seasons blessed with filled tags of elk, deer, antelope, bear, ram and mountain goat.
Our mission
To provide the highest quality hunting gear and shooting equipment to serious hunters and long-range shooters, worldwide. We know you depend on your gear, which is why we only carry the best, most reliable brands. You can also rely on our exceptional customer service to help you get what you need.
It takes commitment, great hunting skills and excellent gear to get trophies. Alex started 1 Shot Gear to offer the best possible products for hardcore hunters who are willing to go above and beyond to get their dream trophy.
He's happy to help in other ways, too. He likes to educate people about wildlife and help serious beginning hunters get their first deer or elk. He also supports the Dallas Safari Club, Denver Safari Club, Ducks Unlimited, Rocky Mountain Bighorn Society, Wild Sheep Foundation, and 2% for Conservation.
Our CEO
“Master of the hunt. Hunting gear expert and passionate outdoorsman.”
Alex is widely known in the hunting community as a tough guy who goes the extra mile and produces amazing results that fill the freezer to feed his family and friends. After many years of trial and error, Alex has mastered hunting with rifle and bow and tested numerous pieces of equipment, clothing, shoes and other gear. In 2007, he shot a ram with a bow after 12 days of hunting on the steep, rocky slopes. In 2011, he was lucky to draw and fill a mountain goat tag. This hunt took many days of scouting and several rough days in a snowstorm, at an elevation of 13,000 feet.
Alex lives with his wife and three kids in Denver. His two older children even have some hunting success stories of their own! Alex has a big heart and likes to cook and share meat with friends and neighbors. He enjoys traveling around the world for shooting events, business, and of course, hunting and fishing.
Job Summary:
- This position reports to and directly supports the CEO. The ideal candidate is someone who 1) thrives in a lean, entrepreneurial environment, 2) is hungry to help lead a company that is eager for and preparing to grow to the next level, and 3) is a self-described “data wizard,” able to interpret data and draw conclusions to implement new ecommerce strategies. The E-commerce and Operations Manager is hands-on and responsible for collaborating cross-functionally to manage all aspects of the e-commerce business, ensuring that all products are promoted and delivered accurately and timely. This includes managing relationships with vendors, strategizing, planning, developing and executing content plans, ensuring the generation of promotional materials and campaigns, monitoring performance analytics, website traffic and omnichannel product performance. Additionally, this position ensures that all aspects of e-commerce, ERP and Operations processes and software align to ensure speedy, accurate order fulfillment.
Supervisory Responsibilities:
- Directly manages relationships with external resources who assist with e-commerce activities and projects.
- Directly manages marketing intern’s daily tasks and long-term projects.
Duties and Responsibilities:
- Responsible for implementing and ensuring optimum functionality of ecommerce (Shopify) and ERP (NetSuite) software.
- Orchestrates all aspects of a strategic ecommerce plan.
- Combines existing expertise in omnichannel marketing, sales, technology, and management to deliver a superior brand and shopping experience for all customers.
- Responsible for the e-commerce website design and development. Manages the overall user experience, including site navigation, content development, loyalty program, checkout funnel and promotional campaigns.
- Hands-on knowledge and experience working with and enhancing Shopify and NetSuite software. (Load, upload, synch, mapping, etc.)
- Provides thought leadership, innovation and process optimization guidance and maintains awareness of and appropriately leverages other industry best practices.
- Researches industry-specific knowledge about the market and customers served. Identifies new areas of e-commerce opportunity beyond current offering.
- Ensures timeliness and accuracy of multi-channel product listings and assists with inventory management.
- Creates and maintains relevant reports and spreadsheets to accurately reflect activity and status of all major initiatives through various tools and automation.
- Recommends expenditures related to key functions.
- Demonstrates mastery of editing, including grammar, spelling, and proofreading skills.
- Involved, when needed, to assist with customer relations, returned merchandise authorization resolutions, and problem solving.
- Performs other duties, and handles special projects, as assigned.
Education and Experience:
- Bachelor's degree in Business Information Systems or Systems Analytics.
- Minimum of five years’ industry experience required.
- Seasoned professional in the digital retail market, B2B and B2C experience.
- Extensive knowledge of omnichannel ecommerce technologies and tactics.
- Proven leader with experience both managing people and execution of large e-commerce projects.
- Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
- Proven success developing, executing and maintaining sophisticated digital ecommerce brand strategies by leveraging Product Experience Management (PXM) platforms, successful delivery of business value, near and mid-term growth for a brand.
- Experience with the inventory management and fulfillment features of NetSuite or a comparable ERP solution is a plus.
- Knowledge about sports and hunting gear and hunting field knowledge and experience are a plus but not required.
Computer Skills:
- To perform this job successfully, the ideal candidate must have intermediate to strong knowledge of a variety of software tools and the ability to quickly learn, recommend, and adapt to new tools that are adopted.
- Must remain leading-edge with evolution of existing and new software tools relevant to this role.
- 1 Shot is currently evolving its software suite, with the intent of seamlessly linking everything needed to support an efficient supply chain end-to-end. Numerous vendors are involved, and this position will be responsible for coordinating all relationships, implementations, and related projects.
- Key solutions currently in use or being implemented, include:
- Net Suite, Shopify, and FarApp, RF Smart, Ship Hawk
- Secondary Applications currently in use that are tied to Shopify:
- Fraud Killer, Growave, inkfrog, Locally, PageFly, Pre-Order Now, Return Magic, SEO Optimizer, Smart Search
- Legacy tools include:
- Outlook, Word, Excel, Quick Books POS, Photoshop, Webgility, Mailchimp, HotJar, Facebook Ads, Google Ads, Google Analytics, Google Search Console, Shipping Easy, Ring Central Cellphone, Notebook, and additional PPC and CRM tools
- Social Media platforms - Instagram, Facebook, YouTube
- Camera/video - for YouTube
Other Skills, Abilities:
- Handles and safeguards confidential information and sensitive material.
- Demonstrates superior personal project management skills. Proactively maintains deadlines without close supervision to ensure proper accountability and timely execution.
- Strong administrative skills and attention to detail.
- Excellent planning, prioritization, organization, and time management skills with ability to ensure own and others' deadlines are met, with timely, transparent communication if problems occur.
- Demonstrates strong interpersonal skills, with the ability to interact effectively with all levels, both internally and externally.
- Projects professional demeanor and demonstrates punctuality, dependability, good organization, accuracy, attention to detail, and multi-tasking skills.
- Excellent communication skills, including follow-up on problem resolution with people and project issues.
- Conscientious, reliable, with good attendance and timekeeping standards.
- Honest, trustworthy, able to work unsupervised.
- Demonstrates initiative and contributes ideas.
- Positive team player.
Work Environment:
- 1 Shot has a physical retail and warehouse location in Golden, Colorado and the person who holds this position will be provided office space there. There will be a need for leadership presence, and to interface with the team. Remote/virtual work will be accommodated when appropriate.
- Must be able to work flexibly to meet the needs of the business, including occasional before and after hours, standard hours, and weekend hours at certain times.
- Long periods of sitting while working at computer.
- Must be able to lift, carry, push, or pull up to 30 lbs.
Certificates and Licenses:
- Valid driver’s license required.
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