Piranha Brands is a leading e-commerce and brick-and-mortar retailer, specializing in tech development to improve the customer experience.

We are looking for a person that loves to work, play, laugh and achieve with a focused and motivated group of people. Someone who takes individual ownership and fights their hardest to be a strong link in our shared chain. We have big dreams together and we have some serious momentum.

We need more great people!

Piranha Brands is a leading e-commerce and brick-and-mortar retailer looking to add a talented, full-time E-Commerce Advertising Specialist to our tight-knit, growing team. As an E-Commerce Advertising Specialist you will be responsible for managing all aspects of our digital advertising, including Amazon.com, Walmart.com, and the company-owned Direct to consumer sites. The E-Commerce Advertising Specialist has a deep understanding of full funnel advertising strategies and knowledge to design and implement advertising campaigns for Ripcord’s internal brands and external brand partners. The E-Commerce Advertising Specialist works directly with company leadership to set goals, analyze results, and update advertising strategies as necessary.

Responsibilities and Duties:

• Maintain all company advertising across Amazon.com, Walmart.com, Google, Facebook, Instagram and other social media platforms

• Work directly with outside agencies and providers

• Develop and implement effective advertising strategies across the funnel using all available tools

• Regularly collaborate with company leaders to:

• Set appropriate advertising goals based on marketplace, product category, brand, product, and ad type

• Analyze results of all advertising strategies

• Update advertising strategies (micro and macro) in order to best achieve and surpass goals

• Project and deliver the agreed Return on Advertising Spend

• Collaborate with company leaders to build a system for the auditing and implementation of regular keyword/search term adjustments to catalog team members

• Stay informed of and learn to use new tools from e-commerce marketplaces themselves as well as third party providers (e.g. Teikametrics, Perpetua, Kenshoo, etc.)

• Inform brand partners of advertising performance using both semi-automated reports and less structured formats such as phone calls and emails

• Participate in regular partnership calls to share advertising performance details and participate in strategy brainstorming

• Produce and update training documents related to company use of advertising on both e-commerce marketplaces and third party advertising solutions

Results Expectations:

• Measurably improve company and partner brand advertising KPIs by:

• Producing ever-improving strategies

• Identifying and learning new tools/solutions

• Building and/or identifying systems to automate decision making in the advertising process

Skills and Requirements:

• Deep understanding of full funnel advertising strategies, especially as they relate to the Amazon marketplace

• Direct experience with Amazon advertising (sponsored products, sponsored brands, etc.)

• Direct experience using third party solutions to manage certain aspects of Amazon advertising (e.g. Teikametrics, Perpetua, Kenshoo, etc.)

• Direct experience successfully managing Google ads

• Direct experience successfully managing social media ads (e.g. Facebook, Instagram, LinkedIn, etc.)

• Excellent written and verbal communication skills

• Working knowledge of G-Suite products, Microsoft Office

• Experience with task management and project workflow applications

• Strong attention to detail

• Strong organizational skills

• Deep ownership of role and strong desire to improve individual skills and company performance

• Thrives in a fast-paced, deadline- and data-driven environment

• Team player

At Piranha Brands we’re serious about what we do, but that doesn’t mean we don’t enjoy ourselves. We believe serious work and a casual atmosphere aren’t mutually exclusive. We’re no strangers to celebrating company culture and the people who make us who we are. Regular company events include Friday Jeopardy, monthly birthday celebrations, visits to the local brewery, and more.

At Piranha Brands, we celebrate hard work but know you don’t have to wear a suit and tie to do it.