Three Trees is on a mission to delight and nourish the world with the most delicious and clean plant-based foods. Our fresh organic nutmilks are crafted with whole, nourishing, real food ingredients, offering moments of connectedness to nature. With 7 years in the market, Three Trees is established and positioned for high growth.
Our Team
Behind the beautiful bottle is a passionate team of data-driven food enthusiasts. Discussions are direct and lively – sparring with ideas gets us energized! No one gets hurt because it’s not about egos. Back when offices were a thing, you’d find the team chatting over lunch about latest projects/adventures (i.e. urban pigeon rescue, raised veggie beds, rock climbing), and passing around a bar of craft dark chocolate as an afternoon pick-me-up.
Our Core Values:
Entrepreneurial: Striving always for excellence, we deliver consistently strong performance, and have a growth mindset. We take great pride in our work and love making an impact through what we do daily. Accountability is in our DNA.
Authentic: Bringing our honest and full selves to work every day, we share thoughts and feedback directly and openly. We value integrity and humility.
Mission-Driven: Passionate and driven by ideals, we are committed to higher standards. This keeps us aligned and focused.
Based in the SF Bay Area. This position requires leadership and business management skills. The Sales Director is responsible for Sales Planning, Budgeting, and Execution. This position will lead the development and implementation of Sales strategies, objectives, and tactics to gain distribution and increase sales across all channels. They are also responsible for overseeing the development and execution of trade level Marketing plans that achieve ROI, as well as communicate our brand values through every touch point.
Responsibilities
Sales Management
- Ownership of annual budgeting and monthly forecasting process ensuring that company achieves its aggressive revenue targets and strategic goals
- Develop trade spend strategies and budget tied to Sales budget and track performance monthly
- Ensure robust weekly and monthly sales performance data analysis and track performance against objectives
- Establish and maintain strong working relationships with key customers and retail accounts via phone, events, and in-person meetings ensuring that mutual objectives are achieved
- Manage and oversee distribution and sales partners; motivate and energize them to help achieve company’s sales objectives
- Develop and ensure distribution partners’ execution of promotional plans
New Business Development
- Develop and maintain a pipeline of new accounts to meet aggressive 24 month rolling new account sales goals
- Responsible for building and maintaining effective presentations for securing new business and category reviews
- Understand product and company economics ensuring new business is able to achieve profitability targets
Marketing
- Become an industry expert, staying on top of consumers’ evolving needs and competitor and market trends
- Develop and oversee robust tool kit of retail level marketing and trade programs (e.g., promotions, coupons, demos, trainings, retailer specific digital marketing programs, etc.) that will drive incremental velocity and generate strong ROI
- Plan and execute selling events (mostly trade shows)
You must possess the following qualities:
- A passion for our vision and brand
- “Hunter” mentality to secure new accounts
- High energy, motivation, work-ethic, and accountability
- Resourceful, action and results-oriented
- Able to thrive in an entrepreneurial, fast-paced and fluid environment
- A strong sense of ownership and urgency in all matters related to the health of the business
- Great people and relationship-building skills
- Analytical, attention to detail, ability to be roll up sleeves and get things done
Qualifications
- 5+ years of prior sales leadership experience in the CPG Food space- required.
- Start-up experience is highly valued
- National relationships with key retailers in the natural, club and grocery channels in the dairy space – a huge plus!
- Experience managing brokers, distributors, retailers in the Natural channel
- Knowledge of the natural and conventional grocery channels
- Self motivated, humble, analytical, attention to detail, ability to roll up sleeves and get it done
- Excellent communication skills – both verbal and written
- Strong organizational skills
- Strong analytical skills
- Most importantly, you are passionate about food, re-designing the food chain, improving its sustainability, and sharing incredible plant based nut and seed milks with the world!
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