Joyfull Bakery, previously known as Raison d’être Bakery, has been producing fresh artisan baked goods since 1994.  Since then, our products have been picked up by major retailers across the country.  We are proud of our commitment to using only the finest all-natural ingredients.  All of our products are produced in our bakery in South San Francisco.

While the company has a strong history of product innovation, today we are primarily focused on our parmesan cheese crisps.  With a simple SKU assortment and the highest velocity product in the category, Joyfull Bakery is poised for continued rapid growth through distribution expansion and expanded marketing efforts.

Our parmesan cheese crisps are on trend with zero net carbs, high in protein, and a clean, simple ingredient deck.  Our brand is fresh-baked (not microwaved) using only the finest ingredients, which delivers a better tasting cheese crisp and higher premium price point than the competition.  Our velocities are 3-4x category averages and deliver a strong category building opportunity for retailers.  And we’ve done all of this without a sales team!

Joyfull Bakery is owned by Ridgeline Ventures, an investment firm in Boulder, Colorado, comprised of former operators.  Ridgeline is excited to find the right leader for this position as the company quickly scales.