TOFWERK is making the world a cleaner place through innovative solutions for chemical analysis.
Our scientists and engineers design, manufacture, and optimize high performance mass spectrometers for new applications to support research and industrial customers around the world.
We are headquartered in Thun, Switzerland, with regional offices in China and the United States. Our diverse team members cultivate a collaborative and creative work environment. Together we deliver the highest quality products and service to ensure our customers’ success.
TOFWERK is seeking a Product Marketing Manager for our Vocus product line. In this role, your primary goal will be to increase global product awareness and reach to drive growth in sales. You will collaborate with the Vocus Product Manager to define, present, and implement short and long-term strategies for product success; work with marketing communications team to manage campaign-based marketing tactics in support of product strategy; and work with the business development team to explore and develop new markets and use cases for the product. You will represent the Marketing Department in all product-related activities, working closely with application scientists to produce and maintain content and with sales managers to educate partners and prospects.
Requirements
- 5+ years relevant experience in an independent marketing, business development, or sales role, preferably for technical products
- Strong communication and presentation skills, including writing and editing. Adaptable for communication with technical teams, management, partners, and customers.
- Demonstrated contribution to the growth of a product or brand
- Experience managing projects that span multiple teams or departments
- Able to simultaneously manage projects of varied size, priority, and timeline
- Eagerness to learn about new technology, science, and markets
- Able to recognize new market opportunities for products
- Creativity to propose new marketing initiatives and analytical skills to assess potential and achieved ROI
- Available for travel to partner meetings, conferences and trade-shows
- Fluency in English
Desirable Experience and Expertise
- Business degree or coursework
- Scientific research
- Scientific equipment
- Market research
- Business plan development
- Marketing campaign planning and management
- Related markets, such as: air monitoring, semicon manufacturing, food and beverage quality
- Salesforce/Pardot or similar tools
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