The A2 protein difference
a2 Milk®, Boulder, CO: We’re helping America love milk again. a2 Milk® comes from cows that naturally produce only the A2 protein and no A1. Published research suggests a2 Milk® may help avoid stomach discomfort in some people.
a2 Milk® USA is experiencing rapid growth with double digit growth vs previous year. Our milk is currently distributed in more than 23,000+ U.S. retail stores including Walmart, Costco, Target, Sprouts, Whole Foods, Kroger, Safeway and most other grocery chains.
The a2 Milk Company is headquartered in Australia, with US operations based in Boulder, CO.
With the growth we are experiencing and our continued ambitions in the US, we are seeking a highly motivated Digital Marketing Manager who will report to the Director of Marketing to grow the a2 Milk® brand.
Summary
Own and drive all aspects of company’s digital marketing initiatives including SEO/SEM, online video, online grocery, social media, websites, etc.
Key Responsibilities
- Develop short and long-term digital strategy in close partnership with agencies and Marketing team
- Understand company goals and objectives and be able to translate them to agencies to ensure we hit our goals
- Oversee multiple digital agencies, uniting them to achieve shared company goals
- Utilize digital campaigns to support key retailers and contribute to awareness and conversion KPIs
- Lead, manage and develop Associate Digital Marketing Manager who owns content strategy, social media, influencers and brand advocacy
- Accountable for all digital program deadlines, results and other deliverables
- Create, manage and forecast digital budget on an ongoing basis
- Evaluate and continually optimize online marketing performance including KPI creation and ROI analysis
- Work with agency to optimize and drive strong ROAS for retailer online grocery programs
- Keep up to date on latest industry developments, online trends, new digital tools,
- Present high-level performance and actionable recommendations to management
- Proactively explore new online marketing opportunities
- Work closely with Marketing team to align and collaborate on integrated programs
- Safeguard the brand and ensure that all digital communications and creative are consistent
- Perform other duties as required or assigned
Qualifications
- BS/BA Degree, Business or Marketing preferred
- Minimum 4 years digital marketing experience including experience leading SEO/SEM, digital media, online grocery and other digital campaigns (consumer packaged goods experience preferred)
- Highly motivated individual that thrives in a fast-paced environment
- Excellent strategic, analytical and problem-solving skills
- Strong interpersonal skills including leadership, communication and teamwork
- Creative thinker with the ability to track trends and develop innovative ideas
- Ability to maintain an effective working relationship with both internal and external contacts
- Effective at managing and prioritizing many projects simultaneously
- Proficient in Microsoft Office, Word Press, Google Analytics, Facebook Ads Manager, Basic HTML, Google AdWords (Search & Display Network), Google Tag Manager
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