O2

O2 is a carbon-neutral functional hydration brand that makes clean, life-giving products while operating a business with integrity.

In 2020, we were featured on the cover of Entrepreneur's Startups magazine and won Best Marketing Campaign of the Year for growing our business while helping our community.

Our values are Honesty, Humility, and Hustle, and we lead by example internally and externally each day to grow as individuals and better our communities.

We serve the everyday athlete who has a high performance lifestyle, and our fans can be found doing things like CrossFit, bootcamp, spinning, and yoga at home and in the gym to stay fit.

Behind the scenes at O2 is a team of athletes and military vets rooted in O2's core values of Honesty, Humility, and Hustle.

O2 has sold millions of cans to thousands of people across the United States and is proudly carried at independently-owned gyms and leading industry retailers like King Soopers, Whole Foods, Sprouts, and Publix.

We look forward to hearing from you!

Job Description for O2 Senior Growth Marketing Manager

Job summary

In 2020, O2 was featured on the cover of Entrepreneur's Startups magazine, won Best Beverage Marketing Campaign of 2020, and grew our DTC customer base 10x. You’ll make sure that was just a starting point. We are building "The Patagonia of Hydration," and we're looking for an A+, senior-level growth manager to help get us there.

We’re looking for an experienced growth marketer with a passion for unlocking DTC scale. You’ll become the expert on our growth channels and use tactics like paid social, partnership, affiliate, and other paid/earned tactics to accomplish your objectives. To unlock scale, you’ll optimize existing channels and find new opportunities for growth. In close collaboration with creative and digital product teams, you’ll own our paid customer journey and be responsible for driving growth through high life-time value customers you acquire efficiently. You’ll manage and measure all tactics, providing a feedback loop to internal stakeholders while in a constant state of testing/optimizing. You’ll report to the Head of eComm and will be a key player on a diverse set of teams, including creative and brand marketing. This role requires technical use of ecommerce apps/tools, exceptional communication skills, and the ability to present useful business data and insights.

About O2

O2 is a functional hydration and recovery drink brand that makes clean, life-giving products while operating a purpose-driven business with integrity. Our values are Honesty, Humility, and Hustle, and we lead by example internally and externally each day to grow as individuals and better our communities. We serve the everyday athlete who has a high performance lifestyle, and our fans can be found doing things like CrossFit, bootcamp, spinning, and yoga at home and in the gym to stay fit. Read Entrepreneur’s article on what we're all about here: https://www.entrepreneur.com/article/353911

Who we’re looking for

We’re searching for a performance marketing leader with an unstoppable drive and a passion for excellence to join our team of high performers. We’re veterans, entrepreneurs, and coaches united by a quest to help people hydrate and recover with the best products on the planet. We’re a team of A players committed to doing something important with our careers in a way that positively impacts the world. We hold a high standard for ourselves and each other, and we expect exactly the same of you. We’ll welcome you with open arms and will have your back in every way as long as you remain hungry, smart, and humble.

Core duties and responsibilities

• Own the growth marketing acquisition strategy and channel mix on both drinko2.com (primary) and Amazon (secondary)
• Own and efficiently scale O2’s online acquisition channels by optimizing CPA and LTV
• Set and deliver monthly, quarterly, and yearly growth goals
• Collaborate with our internal creative team to produce best-in-class creative
• Share weekly growth marketing reports on KPIs like new customers acquired, CPA, AOV, conversion, etc

Your background

• Proven marketer who understands and has worked across the full DTC marketing funnel, having owned at least 2-3 growth channels in your career
• 4+ years of experience in eCommerce, specializing in DTC and Amazon performance/acquisition marketing
• Outstanding data analytical skills and the ability to translate data into action
• Motivated by targets, with experience setting goals, managing a budget, building forecasts, and delivering against monthly new customer, CPA, and LTV targets
• Experience with performance tracking, measurement, attribution
• Experience with A/B testing to optimize offers and communication effectiveness 
• Prior work in a startup environment, with its fast pace, shifting priorities and fluid nature
• Experience with cross-functional partnerships, especially creatives, brand marketers, and external marketing partners
• Analytical with an ability to mine data for opportunities and insights 
• US Military veteran status is a major plus
• Willing and able to work unconventional hours (e.g., late nights, weekends)

What it’s like to work at O2

We have three values at O2, and we take them very seriously: Honesty, Humility, and Hustle. Our environment is only suited for people who “exceed expectations” and enjoy the fast-paced, high performance culture that comes with working alongside other A players. If you’re up for that, then you’ll love working at O2. We are all-in on our A players and give them the professional opportunity of a lifetime. You’ll be doing the hard work of building a business, and you’ll get experience growing a company that will put you miles ahead of your peers. However, this is not a job for the faint of heart, and you will be expected to demonstrate your drive and commitment on a daily basis. We work remotely, and because we’re all adults, we operate with high degrees of autonomy. At the same time, we don’t mess around - we have been referred to as the “Seal Team Six of CPG companies.” We have a blast when we’re winning and absolutely HATE losing. If you’re one of us, then you know the feeling.

 How we operate

1. We work with the highest levels of Honesty, Humility, and Hustle - always
2. We run through walls and do whatever it takes to get the job done successfully
3. We aren’t bottlenecks - we move fast and don’t let others be bottlenecks either
4. We do what we say we’re going to do - if we commit to something, we honor it
5. We pay attention to detail - how we do anything is how we do everything
6. We operate like professionals - we’re on time, prepared, and ready to work hard
7. We strive for excellence and learn from mistakes - we continuously learn and get better
8. We take extreme ownership for our work - our job isn’t done after we send an email
9. We’re organized - this is how we move fast without letting things slip 
10. We ask for help/feedback/approval early so as to avoid a scramble

Compensation and benefits

• Competitive salary ($120k+ base), cash bonus, opportunity to earn equity with demonstrated performance, comprehensive benefits package (medical, dental, vision), 401K plan with O2 match, fitness membership reimbursement, unlimited vacation, all you can drink O2, invaluable experience growing a brand from the ground level

Who you are

• Resilient - you’ve got grit and know how to conquer adversity
• Analytical - you glean clear, salient ideas from complex information and very clearly communicate it 
• Competitive - probably former college athlete with a current fitness addiction 
• Hungry and coachable - you’ve got a strong appetite for personal growth 
• Ambitious - you’ve got big dreams and will stop at nothing to achieve them
• Self-starter - you embrace independence and accountability to deliver results
• Impatient with a bias for action and results - you move fast and get things done
• Highly organized and attentive to detail - you don’t let things slip through the cracks
• Successful - with the track record to prove it
• Passionate - about meeting goals, moving fast, and fitness/wellness
• Reliable - you never break your word, ever
• Resourceful - you know how to make a lot from a little

Don’t contact us if

• You’re bored and just looking for a paycheck
• You aren’t passionate about our brand or what we’re building
• You’re not a team player and don’t work well with others
• You need to have someone managing you closely in order to be productive
• You don’t love health, wellness, and fitness
• This is going to be “just a job” for you

Do contact us if

• You want experience that will catapult you ahead of your peers
• You want to get in with a rapidly growing company at the ground level
• You want to work with other high performers who will push you to perform at your best
• You’re a good listener and a fast learner
• You’re entrepreneurial and work well independently 
• You want a job where your actions and results will stand out and shine
• You want to be a part of a company with a soul doing something special

Apply here

Remote

No Deadline Provided

Competitive salary ($120k+ base), cash bonus, opportunity to earn equity with demonstrated performance, comprehensive benefits package (medical, dental, vision), 401K plan with O2 match, fitness membership reimbursement, unlimited vacation, all you can drink O2, invaluable experience growing a brand from the ground level