Product Marketing Manager

Ardent Mills is seeking a dynamic individual who is passionate about strategic marketing, new product innovation and the food industry. We are searching for an individual with experience as an associate marketing (or brand) manager and has a passion for driving product growth with customers.  An ideal candidate will have strategic and analytical skills, and a passion for identifying opportunities to drive sustainable profitable growth of Ardent Mills’ products. If this sounds exciting, the Product Marketing Manager role may be for you!

In this role, you will be responsible for: 

• Development of marketing strategy and support for both existing and new products. You will play a key role in driving awareness, demand, and adoption of Ardent Mills products to our current customers and prospective customers.
• Identifying opportunities to successfully bring new products to the market
• Collaborating with other members of marketing, Research & Development and sales to create and execute marketing campaigns and outbound communication, lead new products from concept to launch, and deliver go-to-market strategies. 
• As a Product Marketing Manager, the Ardent Mills Values of Trust, Serving, Simplicity, and Safety will guide your decisions. You will work with your team to deliver superior business results while embracing a mindset of change resiliency, showcasing learning agility, and challenging yourself for continuous growth & development.

To succeed, you must be able to:

• Deliver results in first-time situations by inspiring others and working to earn trust every day.
• Serve others with understanding, respect, and care.
• Operate with simplicity, clarity and transparency.
• Deal with and drive change.
• Organize, prioritize and own multiple tasks while meeting or exceeding deadlines.
• Learn and apply new technology and share knowledge with others.

Above all you will be expected to carry out all your activities with reliability, integrity, compliance and in a safe, environmentally responsible, and efficient manner.

Your responsibilities:

• Gather and leverage market data, consumer and customer insights to define focus products and size of prize to inform priorities of marketing and broader organization.
• Identify space for new products and innovation, with clear value propositions for different customer segments.
• Work cross-functionally to continue to build our innovation pipeline and bring innovative product ideas to launch.
• Develop product marketing briefs (for existing and new products) that identify problems and solutions, including product positioning and value propositions.
• Participate in strategic discussions across sales and marketing to establish go-to-market strategies.
• Develop campaigns to help increase awareness, demand, and adoption.
• Collaborate with Sales to provide comprehensive support. Provide materials, data and answer questions about products.
• Work with and direct outside companies who provide added marketing partnership value.
• Attend events and represent Ardent Mills and its products

Essential skills and experience:

• Bachelor’s degree with emphasis on marketing, communications or business or equivalent work experiences.
• Minimum of 1-2 yrs of Brand Marketing experience, and 5+ years of relevant business work experience.
• Ability to demonstrate proven creative talent and originality. 
• Proven understanding of different types of marketing campaigns.
• Ability to effectively leverage marketing tools. 
• Excellent storytelling and influencing skills with the ability to develop compelling product positioning and messaging that differentiates Ardent Mills products in the market
• Experience in new product launches.
• Provides new approaches to marketing, leans into challenges and has a high level of curiosity.
• Demonstrates good independent judgment and discretion.
• Highly organized with attention to detail and sense of urgency. 
• Enjoys processes and the opportunity to analyze results and build recommendations based on successes or challenges.
• Ability to multi-task and perform effectively under pressure. 
• Flexible and adaptable to change.
• Ability to learn and assimilate information quickly. 
• Enthusiasm, strong work ethic and a positive attitude. 
• Effectively uses data and insights to support business cases
• Demonstrates the ability to be self-directed while also having the ability to work in collaborative environments.

Good to have:  

• MBA
• Experience creating and / or executing against innovation pipelines
• Experience leading new product initiatives all the way from concept to launch
• Substantial project management experience
• In-depth understanding of B2B marketing, social media, internet marketing and customer campaigns

Physical Requirements and Working Conditions (with or without reasonable accommodation):

• Ardent Mills is headquartered in Denver, CO.  This role can be 100% remote.  The successful candidate will be expected to commit to a periodic presence in the Denver HQ office, the frequency of which will be determined by the hiring manager.
• 15-25% travel.

EEO Commitment:

At Ardent Mills, everyone matters, and everyone has a voice.  We are committed to providing an environment of mutual respect where equal opportunities are available to all applicants and team members and the decisions will be based on merit, competence, performance, and business needs.  We are proud to be an equal opportunity employer.  We do not discriminate on the basis of race, color, religion, creed, national origin, aboriginality, ancestry, marital status, sex, sexual orientation, gender identity or expression, physical or mental disability, pregnancy, genetic information, veteran status, age, political affiliation, or any other non-merit characteristic protected by law or not.  Together, celebrating our differences, we make Ardent Mills.

The preceding position description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this position.  It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees in this position. The description, duties, functions, and responsibilities are subject to change at the discretion of Ardent Mills. 

Location:

Denver Office CO

Address:

1875 Lawrence Street, Denver CO, 80202

Additional Locations (if applicable):

Employment Type:

Full time

Additional Information:

COMPETITIVE COMPENSATION:

We provide market-driven base pay, based on skills, abilities and level of experience. The annualized salary for this position starts at $78,143.10and goes up from there. Our salary ranges are quite broad, and your individual salary will be market competitive based on your unique set of skills and level of experience. Additionally, because we believe that our team members are the reason for our success, we offer all team members (who are not excluded due to their collective bargaining agreement) an opportunity to earn at minimum 5% additional variable incentives based on contribution, company performance, and individual results achieved. Your specific bonus plan and target amount will be determined based on your role and contributions.

BENEFITS:

At Ardent Mills we offer a wide range of benefits to our team members and their eligible family members. Some of our great benefit programs you may be eligible for include: • Medical, Dental and Vision Coverage• Health and Dependent Savings Accounts • Life and Disability Programs • Voluntary Benefit Programs • Company Sponsored Wellness Programs • Retirement Savings with Company Match • Team Member and Family Assistance Program (EAP) • Paid Time Off and Paid Holidays • Employee Recognition Program with Rewards (RAVE).