POSITION

Natural & West Sales Manager (Senior Manager depending on experience)

REPORTING TO

Chief Commercial Officer

LOCATION

Flexible

About ALOHA

ALOHA is seeking a charismatic, high-energy sales leader who demonstrates passion, grit and embraces accountability. Reporting to the Chief Commercial Officer, this position will own all sales activities across both the Natural Channel and Western Conventional Grocery, as well as help build business in specialty channels.

In addition, business development responsibilities include helping to lead Ready to Drink beverage segment growth all channels. The includes developing strategic customer plans combined with specific action items, managing customer relationships, partnering and motivating brokers or distributors, and collaborating with the cross-functional commercial and marketing teams to execute with excellence.

Candidate must have strong track record of success at brand-centric, food & beverage companies and be passionate about meeting stretch objectives. This person needs to be self-motivated, proactive, and yearns to be in a fast-paced, entrepreneurial environment. Passion for health and wellness is a must!

ALOHA is committed to creating an inclusive environment where diverse voices are active and welcomed in all aspects of our business and team. We are a passionate team on a mission provide delicious, plant-based food to everyone while also using our business as a force for good. Benefits include health insurance, 401(k), paid time off, opportunities to volunteer with local nonprofits and plenty of fun!

Responsibilities

• Drive Topline Sales Revenue
o Achieve budgeted goals for key customers and areas of focus: natural independents, HEB,

Albertsons/Safeway, West coast regional grocers, and others.
o Secure incremental distribution and channel exposure for RTD beverage segment o Motivate and lead the broker partners to deliver supporting results
o Build an accurate forecast for customers, both direct and indirect
o Identify new opportunities to secure additional profitable customers / outlets,

including Away from Home opportunities

• Manage trade spending and drive promotional effectiveness
o Leverage customer P&L tools to plan trade promotions and review performance
o Secure in-store (feature/display) and digital display support
o Evaluate variable promo effectiveness, lift, and identify opportunities to improve
o Work with the ALOHA finance team to develop customer specific promotions and manage slotting and any other fixed investments

• Business Relationships & Communication

o Passionately build customer relationships winning more than our fair share of their mind and attention

o Build and deliver sales presentations to key customers, often in coordination with the broker/distributor partners

o Regularly update and communicate progress with cross functional team

• Provide Monthly Sales Analytics and Category Management support

o Leverage SPINS and syndicated data for monthly business overview / snapshot for all of our customers. Translate this data effectiveness for sales meeting and internal buy-in. Be action- oriented and have a problem-solving focus (“what, so what, now what?)

o Incorporate digital trends and cross channel insights

Skills

• 5-10 years experience in retail Natural & Grocery Channels with direct key account or sales region management responsibility

• Bachelor’s degree required. Areas of focus in Business, Marketing or a related field preferred • Prior sales experience with BOTH big company and entrepreneurial company experience (e.g. revenue under $50 million) preferred
• Experience in RTD beverages and/or Away from Home outlets is a plus

• Established relationships and demonstrated success working with key retailers along with the leading brokers and distributors (UNFI, KeHE) servicing these channels
• Prior experience in operating with a lean team, scaling teams appropriate to size/scope of business, and utilizing appropriate systems to support aggressive business growth
• Key leadership characteristics: integrity, leadership/drive for results, collaborative, flexible, strong communicator, player/coach mentality with ability to roll up sleeves
• Experience utilizing SPINS, Nielsen and/or IRI. Excellent proficiency in Excel, Powerpoint, MS Office

products

About You

• You are scrappy and enjoy the paradoxical challenge that can be the combination of analytical and creative problem solving
• You embrace the risks needed to question the dominant paradigm and are up for trying something new

• You speak your mind and engage in productive conflict, yet remaining solutions oriented and embrace creative problem solving
• You play as hard as you work, and thrive leading in small and nimble organizations
• You believe doubling a business year over year to be considered as the goal each and every year

• You can appreciate the highs and lows of a start-up environment and embrace the opportunity to truly make a difference at both a strategic/high and “in the weeds”/low level depending on what the business needs require
• Personality profile to fit into an early-stage, high-growth, entrepreneurial culture that requires teamwork and significant interaction with employees at all levels