Mommy’s Bliss was founded by Roshan Kaderali, a mom and pediatric nurse, midwife and doula who had used Gripe Water to ease infant colic and fussiness for years while working in Scotland. When she moved to the U.S., she was astonished that the “magical” Gripe Water formula she relied on wasn’t available here. So she set out to create the first all-natural Gripe Water in America and Mommy’s Bliss was born. As our company has grown, our mission hasn’t changed: help moms everywhere bond with their babies by creating effective, trusted products that incorporate the wisest ingredients from around the world.
Working at Mommy’s Bliss means making work as blissful as it can be. For us, that means supporting each other inside and outside of the office. We value having a strong work-family balance, which is why each and every one of us are offered 20 hours a year of family time to make sure family always gets top priority.
From lunch time hangouts in the kitchen to Monday/Wednesday/Friday stretch sessions, working hard for a team like this comes naturally, especially with incentives like in office massages 😉
Mommy’s Bliss is in search of an experienced Content Manager to join our growing team. The ideal candidate will bring our content strategy to life, developing assets that educate prospective consumers and engage them across their journey. In this role, you will develop a creative content and distribution strategy, execute comprehensive editorial, and develop a range of assets that aligns with quarterly goals. The Content Manager will report to the Sr. Director of Marketing Communication and work closely with the Creative, Brand, Social, and eCommerce teams.
Responsibilities:
- Create and define a multi-channel content distribution strategy, combining owned, earned, and paid media, that supports the annual communications and brand plans.
- Lead the translation of strategy to execution, putting ideas into action, to ensure the voice of the brand comes through in the most meaningful way at every touchpoint.
- Review and manage approvals for all content, including packaging, website, email, display, organic social, blog content, etc.
- Monitor and optimize these channels to measure the consumer engagement of each campaign, pivoting tactics when needed.
- Partner with eCommerce and MarCom leads to recommend copy updates and drive optimization of the website.
- Personalize content for our different target audiences and verticals.
- Research competition, examine benchmarks, and identify opportunities for improvement for the overall content strategy.
- Stay up to date with the latest technology and content marketing best practices and trends.
- Determine and measure content marketing ROI and KPIs; Report metrics quarterly or as needed to Brand and Marketing teams.
Requirements:
- Minimum 5-7 years of content marketing experience. 1+ year CPG experience preferred.
- A proven track record of implementing holistic communications strategies that brings the big idea to life across channels.
- Experience using data planning tools and audience insight (qual and quant) to build plans and work within a defined planning process and measure KPIs.
- Excellent communication skills – written, verbal, and emotional as well as a passion for creating communication work that has an impact, that matters, and that is memorable.
- You are a great storyteller--and you know how to bring a humanizing touch to various content types.
- Strong writer and technical editor, knowing the best practices for reviewing or crafting each content type.
- Enjoys and regularly engages in social media and trending digital platforms, passionate about content and the impact it can have on the audience.
- Solid project management skills with an ability to create, execute, and adjust plans as needed.
About Mommy’s Bliss:
Founded in 1999 by a registered nurse and certified nurse-midwife, Mommy’s Bliss is a family-run company dedicated to growing healthy and happy families with safe and effective products that provide relief from many of the common health challenges families face. Still adhering to the same values that the company was founded on, all of Mommy’s Bliss products are free from harmful or harsh chemicals and are thoughtfully created to make parenthood a little easier—because all families deserve bliss.
Company Benefits:
Mommy's Bliss offers progressive perks and benefits, including 100% employee health coverage, 401k plan, bonus plan, paid vacation, and additional time off for family and child-related even
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