Our Story
Like many of the medicinal plants we use in our blends, our roots run deep. Woman-owned and family-run since 1979, WishGarden is one of the original herbal renaissance companies. We maintain a deep respect for community, tradition, and plant power.
Nationally-known herbalist, educator, and activist, Catherine Hunziker transformed WishGarden from a small start-up to a nationally-recognized company, making herbalism a natural choice for all.
The Hunziker Family
WishGarden is a family-owned and family-run business. Catherine is the creator of WishGarden's artful and effective formulations, and company visionary. Son Sam Hunziker is the CEO of WishGarden, managing day-to-day operations in production and finance. Daughter Anna Harshman coordinates our field relations, public outreach, and our Brand Ambassador program.
Artful & Effective
We are passionate about creating herbal solutions that have the highest potency and efficacy -- and we believe that nature provides the best materials to do this. Each of our artisanal blends are small-batch crafted with only the cleanest, most vibrant ingredients. Each formula is carefully created for functional synergy and taste profile.
Our Colorado Facility
Our staff of herbalists and herb lovers make each product from start to finish at our facility in Colorado. We use only the finest organic and sustainably wild-harvested herbs, to make our whole herb extracts. Whole herb extracts allow you to get the whole array of plant constituents that work synergistically, giving your body a choice of safe and effective constituents to work with.
Job Purpose Summary
WishGarden Herbs has built a strong foundation of in-house sales capabilities and is looking to expand and improve, in key account and channel management. The National Sales Director will lead this new development while fostering the ongoing growth of the WishGarden Herbs brand. As a key member of our sales team, strategic contributions will play an essential role.Â
Essential Job Responsibilities (Function and Skills)
- Oversee all retail sales activities to achieve maximum distribution of the company’s products in all retail channels (Natural, Conventional, Mass, Club, C-store, TBD)
- Manage all brokers and/or sale reps to get results.
- Manage a small regional sales territory to have your hand on the pulse of retail. This will also contribute to the development of a long-term strategic plan.
- Develop short- and long-term strategy to grow WishGarden Herbs in high and low penetration sales territories across the us.
- Identify tools needed to manage sales territories with brokers and/or sales reps.
- Develop and maintain sales budget for brokers and/or sales reps.
- Work with sales team in transition direct customers to distribution where opportunities arise.
- Develop new business; identify prospective customers by utilizing market intelligence databases, as well as business directories, following leads from existing clients and attending trade shows and conferences.
- Participate in business activities (e.g., sales meetings, trade shows, promotion programs) in order to promote sales, increase product knowledge, and maintain good customer relations.
- Manage trade spend to maximize gross profit while maximizing sales.
- Support Product Development with new product launches and initiatives.
- Manage expense budget for sales related functions.
- Be informed of market conditions, product innovations, and competitors' products, prices, and sales; share information with customers as part of value-added services provided.
- Answer customers' questions about products, prices, availability, and product use.
- Provide product information and practical training to customer personnel.
- Perform administrative duties, such as preparing sales budgets and reports, maintaining sales records, preparing price quotes and product assortment suggestions, and filing reports.
- Work in close collaboration with other function leads (marketing, operations, and finance) as needed
- Manage and Motivate sales organization
- Have a flexible and positive mindset, be an impeccable communicator, weave your way between detail and big picture.
- Travel as needed 25-50% of time.
Education and/or Experience: Natural products industry experience is a plus with a minimum of 5 years sales experience.
- Experience in sales position: Natural Supplement industry sales experience is preferred.
- Experience working with conventional chains and national distributors ideal.
- Experience with managing brokers & sales reps on a national scale required.
- Knowledge/Skills/Abilities: Excellent oral and written communication skills, as well as customer service and presentation abilities. Should also have demonstrated problem-solving ability and negotiation skills.  Must have proficient computer skills; Good skills with Apple Office Products.
Language Skills: Comfortable speaking about health issues with sensitivity and within DSHEA guidelines is a must. Good oral and written communication skills. Ability to respond to common inquires or complaints from customers with a pleasant tone and demeanor.
Sustainability Commitment:
- Follow all company guidelines in regard to recycling and reducing waste in our facility
- Read and follow all guidelines in the company Handbook and Code of Conduct in regard to supporting local business, sourcing guidelines and sustainability practices
WishGarden Herbs is an equal opportunity employer. All aspects of employment including the decision to hire, promote, coach, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law.
Please let them know you heard about it from Venture Connect