It all started over a beer, or lack thereof. Friends Dean Eberhardt and Andrew Markley were at a craft brewery while Dean was nearly finishing up a month off of drinking, in an effort to kickstart some healthier habits. But it wasn’t the buzz Dean realized he missed — it was the ritual the familiarity, the camaraderie. The smell and taste of that hoppy, bubbly cold ale his buddy was enjoying. The craft beer experience. And that’s when it hit them. To brew tea like beer, with the hops, but without sugars, additives or any fermentation.
Launched in 2018 via summer of farmers’ markets, Hoplark quickly advanced to the grand prize at the 2018 BevNet New Beverage Showdown, a 2019 Best New Beverage Award from the Natural Foods Expo West, and a Boulder, Colorado taproom and brewery. Hoplark has grown to 65 employees, and is currently expanding their brewery operations to meet their high demand.
The Associate Brand Manager will partner with and support the Brand Marketing Director in Communication Strategy Development while owning all facets of execution including event & trade show management, packaging project management, creative execution in retail, shopper marketing, etc.
ROLE RESPONSIBILITIES
Marketing Communication Execution – Consumer & Retailer
- Play a critical support role in marketing strategy development
- Lead and bring to life key marketing materials and initiatives across consumer touchpoints to drive awareness and brand equity
- Lead execution of marketing materials to support Retail Sales execution including trade shows, in-store signage, shopper marketing, print, sales collateral, etc
- Develop powerful storytelling to consumers and retailers
- Stay up to date on the latest brand trends in the US and globally, especially in the food and beverage world
- Be a role model and support in the amplification of Hoplark’s culture and core values: Do it right, Embrace growth, Transparent vulnerable truth, Lead with intention
Event & Trade Show Management
- Lead the cross functional, internal team - Sales, Marketing, Supply Chain, R&D, and Leadership to gain alignment on event objectives and executional decisions needed
- Execute with excellence across all moving parts from communication strategy, budget management, audience impact, product sourcing, setting up and breaking down events and other logistical elements
- Work with external vendors to develop assets needed
Project Management
- Own project timeline and execution across various innovation, renovation and packaging update projects
- Create project plans and timelines and track projects managing critical cross-functional projects
- Lead weekly project meetings and track actions and activities for project success
- Meet with stakeholders to take detailed ordering briefs and clarify specific requirements of each project
- Track and report on project performance, specifically to analyze the successful completion of short- and long-term goals
QUALIFICATIONS
- Minimum of 5 years working in product/brand marketing within the CPG, Food and Beverage or Beer industry experience
- Strong preference for Shopper Marketing experience
- Strong preference for data analysis
- BA/BS Degree required
- Proven project management skills and cross-functional leadership
- Ability to translate business objectives into creative concepts, and creative concepts into outstanding execution
- Excellent verbal and written communication skills including concise, engaging, ad-style copy
- Demonstrated design proficiency using Adobe suite
- Great attention to detail, enthusiasm, curiosity, organization, multi-tasking and desire to be a collaborative team player
- Flexible with the ability to thrive in a fast-paced environment, manage multiple projects at once and meet deadlines
- Desire to work in an iterative environment, on and across teams
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