Ripple Foods

Dairy Free. As it Should Be.

We are a small, happy crew of hard-working folks. We believe that our products will make a positive impact in the world and when you get down to it, that’s why we like coming to work every day. It helps that we also genuinely enjoy each other’s company. We value silliness, integrity and good, hard work. Around here, everyone contributes their ideas and no one is above clearing a printer jam. We are not big on titles, levels or egos but we are very big on listening, collaborating and meeting our goals--and our goals are ambitious. There is a lot to do and we need smart, creative, friendly people to help us get it done. So, if you turn off the water while you brush your teeth… If you have a propensity for making ridiculous bets… Or an idea for a new milk cocktail we could try at happy hour next week… If you, too, are concerned with how we are going to feed Earth’s rapidly growing population… …then we want to hear from you. You might just be a future Rippler!

• Lead & develop the brand management, marketing communications, and insights functions at Ripple.
• Business planning -- work with the leadership team to determine annual plans and quarterly objectives & key results (OKRs), including overall company objectives, strategies, and measures.
• Prepare for and participate in board meetings representing both the Marketing function and the leadership team.
• Determine the overall brand and marketing strategy.
• Determine annual budgets and resource allocation to meet our marketing objectives.
• Direct integrated marketing investments across all owned, earned, and paid media channels, including retail campaigns, events, social media, website, print, PR, and sampling. Oversee program execution and track performance of marketing initiatives.
• Lead marketing initiatives that support and expand product distribution/availability and increase brand awareness, conversion, household penetration, and repeat purchase.
• Oversee market research and analysis including market segments, buying trends, competitor analysis, and consumer insights.
• Oversee relationships with brand strategy agency, market research firm, and public relations firm.
• Oversee the planning and development of marketing and communications materials.
• Own the creative direction and visual language of the brand
• Integrate marketing plans with the Sales team - develop & implement customized, retailer-specific promotional plans that drive unit growth, & support customer growth.
• Construct and evaluate ROI models, conduct financial /pricing analysis and forecast impact of market strategies, campaigns and initiatives.
• Assess the market opportunity and current business trends, develop and implement a strategic marketing and product innovation plan that is broadly understood and supported by management, investors, and the sales organization
• Lead and develop Brand/Product Management function and team.
• Drive ongoing product innovation thorough in-depth customer analysis and understanding of the economics of the business, including profitability by product and customer, in order to maximize results and prioritize opportunities.
• Develop and maintain in-depth market analysis. Optimize consumer research, trends, social media feedback, digital key performance indicators (KPI) and other stakeholder input throughout the market.

• A minimum of 15 years of broad marketing experience encompassing both brand management and marketing communications
• Has thrived in small to mid-sized entrepreneurial food or CPG companies as well as larger, more structured environments.
• Possesses industry knowledge of in perishable food products or short shelf-life categories that impact timing of distribution and inventory.  Ideally, deep experience in dairy or plant-based beverages.
• Experience leading/supervising of brand management, marketing communications, and insights; and working in or directing product development/innovation teams.
• A fantastic developer of people, with a track record of helping people achieve their best, with references to match.
• A great leader. Great presence; can motivate & inspire, persuade & align, recruit and coach. Confident, humble, giving and gracious servant leader.
• Has built brands using low cost, high impact marketing initiatives. Specializes in building awareness and trial through owned & earned media channels
• A prolific generator of marketing ideas with a willingness to experiment in a measurable way.
• A ruthless prioritizer.
• Has a track record of building and maintaining healthy, constructive, collaborative relationships with Sales teams.
• Believes that great execution beats strategy every time, and leads her/his team accordingly.

DENVER, CO

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