Arival is the resource for the Best Part of Travel. It is the global research authority for tours, activities and attractions and advances the business of creating amazing in-destination experiences.
Arival provides events, insights and a diverse community for the creators and sellers of tours, activities, attractions and experiences.
We are a small company playing way "above our weight" as a global leader in the third largest and fastest growing sector of the travel industry, In-Destination Experiences.
As a B2B company, our event attendees, members and clients are the operators of tours, activities, attractions and experiences and the service providers (tech companies, distributors, marketing agencies, more) that support them.
Job description
Arival is seeking a dynamic and entrepreneurial organizer and project manager to join us in a key role as Marketing Manager. As a B2B startup, we have a unique opportunity to create a community in an industry that has lacked connection by building meaningful, ongoing interactions through our in-person and online events, industry insights and research and our membership program – Arival Insiders. As Marketing Manager your job will be to contribute to and execute the Arival marketing strategy.Â
About Arival
Arival advances the business of creating amazing in-destination travel experiences. We provide meaningful and inspiring events (business conferences), resources, insights, and community for creators and sellers of tours, activities, and attractions. Our mission is to establish and inspire a diverse community of companies that are part of In-destination Experiences by providing opportunities to gain insight, share knowledge and build connections.
Key Responsibilites
Oversee website - arival.travel with continuous audits and upgrades and manage contractors including graphic design, marketing agency, copy writing and video production. Oversee website revisions including delivering briefs to web team. Manage quality control to ensure content (words, photos, videos) is consistent and up to date at all times
Email Marketing - build HTML formatted emails twice per week based on templates in Zoho, our CRM.Creating and executing retention campaigns, drip emails to engage non-engaged users and building and executing on a plan to focus on our most engaged users.
CRM - Understanding funnel management and segmentation using CRM is essential. Utilize the Arival CRM system (Zoho) to segment and market to specific targets. Create, monitor and update the marketing funnel for event and Insider memberships.
Marketing Calendar - Manage marketing, content and social media calendar
The role is strategic and data focused. Responsibility for reporting and analyzing KPIs using Google Analytics and other tools, maintaining and evaluating the site for SEO, and developing marketing campaigns.
The right candidate has a passion for people, cultures, travel and connecting. Skill sets in social media, content, and communications will be important, and you should be comfortable wearing multiple hats from executor, to strategist to analyst to partnership development.
This is a challenging and fast-paced role on an ambitious team. You will be central to the development and growth of the company as Arival rebounds from having to cancel 6 consecutive in-person events due to the pandemic. The Arival team works remotely from around the world and meets in person several times per year (when possible!). For this role specifically, the candidate will need to be working within 3 hours of the eastern time zone or mountain time zone and located in the US/Canada/Mexico/Latin America.
Qualifications:
-
- Passionate about people and cultures, with excellent interpersonal and communication skills, including strong proficiency in written English. Additional languages and global experience highly desirable
- A minimum of one your experience in the travel industry is required
- Experience in the in-destination tourism industry would be great Â
- Self motivated, highly organized, technically savvy and a strong problem solverWorking knowledge of WordPress is a plus
- Ability to think strategically about our customers and our business
- Highly organized project management skills
- Ability to think analytically and manage budgets and KPIs
- Ability to think creatively and maintain consistency in branding
Compensation, Benefits and Perks:
- $60,000 - $80,000 depending on experience in the travel industry
- Health insurance
- Flexible scheduling and PTO policies
- Plenty of room for professional growth as part of a small but growing team as we move the in-destination industry forward on a global basis.
To apply, please send your resume and customized cover letter for this role to [email protected]. Include a couple of thoughts telling us about a time when you launched and managed a successful new initiative. What challenges did you face? What were the secrets to your success? (300-400 words) Feel free to draw an example from your personal, professional, educational or extra-curricular experience.
Arival is an equal opportunity employer. All positions at Arival are filled without regard to race, religion, color, national origin, sex, sexual orientation, pregnancy, age, veterans’ or military status or non-job physical or mental handicap or disability or other classification protected by applicable federal law. All are encouraged to apply.
Please note: We are receiving 100’s of applications for this role. We will not be able to reply to candidates who are not selected for phone interviews.
Employment Type
Full-time / 100% remote / Some travel including InternationalÂ
Please include answers to these questions in your application
- How many years of Leisure, Travel & Tourism experience do you currently have?
- How many years of work experience do you have using Google Analytics?
- How many years of work experience do you have using Marketing?
- How many years of work experience do you have using Social Media Marketing?
- How many years of work experience do you have using Web Analytics?
- How many years of work experience do you have using WordPress?
- How many years of CRM/Database experience do you have?
Please let them know you heard about it from Venture Connect