Founded in May 2020, Dry Storage Mill is a chef-led artisanal heirloom flour brand and stone mill that believes grain is our medium for change. After 18 months in startup mode, we are looking to hire a General Manager to accelerate growth of the CPG brand and help scale our Boulder-based manufacturing operations. 

The Mill General Manager is a crucial leadership role that will activate the vision of founder and Chef Kelly Whitaker by driving strategy and execution across the business. The General Manager is responsible for leading sales and marketing of a mission-driven B2B and DTC food brand, as well as overseeing mill manufacturing operations. In addition, the General Manager will work closely with our outsourced accounting partner, Ascent, to maintain P&L oversight and financial analytics. Lastly, this role will act as liaison with Dry Storage Bakery, our brand showroom and R&D lab, to ensure the bakery is benefitting the mill and vice versa. This position reports directly to the CEO, COO and fractional CFO of Id Est Hospitality. 

*Please note that this is not a hospitality role and that a separate team runs day-to-day operations of the Dry Storage Bakery.*

Responsibilities

• Sales
  • Maintain database of all current and prospective wholesale customers
  • Drive wholesale flour sales by maintaining relationships with and upselling existing customers, identifying new customers, and providing value-add services (e.g. coordinating pre-service trainings, deploying POS collateral, etc.)
  • Build and maintain relationships with existing and future foodservice distributor partners; manage onboarding process, pricing, and logistics with assistance from fractional CFO
  • Maximize margin by negotiating profitable pricing and terms, determining optimal wholesale policies
  • Identify and pursue sales opportunities outside of current products and sales channels (e.g. bulk grain sales to food and beverage companies, etc.)
  • Make wholesale deliveries if needed
• Marketing
  • Help determine optimal product assortment and pricing based on brand positioning, customer feedback, competitive benchmarking, etc.
  • Manage Shopify page including updating products, pricing, and promotions
  • Identify and execute opportunities to increase direct to consumer sales
  • In coordination with IE Hospitality marketing team and social media agency:
    • Lead all non-digital marketing efforts (sales catalog, display collateral, packaging, swag, collabs, maintain sponsorship relations etc.)
    • Co-create campaign/editorial material calendar
    • Support digital marketing; ensure Mill website is up-to-date
    • Recruit/coordinate Brand Ambassadors, tastemakers, etc. 
• Operations
  • Lead regular cross-functional Mill meetings; prepare weekly recaps; provide investor updates
  • Manage Head Miller; approve and monitor production schedules
  • Maintain knowledge of milling equipment and process; support continuous improvement of processes and product quality/quality assurance alongside Head Miller, Head Baker, and Chef Kelly
  • Ensure that Quality Management Systems are being implemented in coordination with Head Miller
  • Oversee maintenance of SQF Certification and Organic Certification requirements and practices
  • Participate in sourcing decisions; create demand forecasts; build relationships with grower partners and liaise farm relations 
  • Work closely with the IEHG COO on large scale projects (e.g. new mill buildout)

Qualifications

• 5+ years of experience in at least two of the following industries: hospitality, food manufacturing, B2B sales, CPG brand management, DTC marketing, sustainable agriculture, and/or financial management
• Entrepreneurial spirit; ability and drive to work independently 
• Passion for epicurean food, restaurants, design, and changing food insecurity and supply chain for the better
• Resilient and adaptable; must thrive in fast-paced, highly-fluid startup environments
• Proven communication, interpersonal, critical thinking, and comprehensive problem-solving skills
• Positive demeanor, highly collaborative, and able to work effectively with array of challenging personalities 
• Versatile; willing and able to wear a lot of hats and fly at all altitudes (drive both strategy and execution)