Founded in 2001, GroundFloor Media (GFM) is an award-winning integrated communications firm with expertise in public relations, cause marketing for CSR programs and crisis communication and reputation management. CenterTable, GFM’s sister digital agency, is composed of a team dedicated to offering clients social media, digital advertising, website design and development, search engine marketing (SEM), video production and creative services.

Headquartered in Denver, the agencies have nearly 50 team members throughout the U.S., with a global reach across 50 countries through membership in PROI, the industry’s largest partnership of independent agencies

GFM has been recognized nine consecutive times by Outside magazine as one of the Top 50 Best Places to Work in America. Giving back to our communities is in our DNA, and we established the Get Grounded Foundation in 2015. In addition, GFM was named a Certified B Corporation® in 2016 by the global nonprofit B Lab®. The certification recognizes companies meeting the highest global standards for corporate transparency, accountability and social and environmental performance. In addition, the agencies have been honored twice with The Civic 50 award, recognizing 50 Colorado-based companies that set the standard for superior corporate citizenship in our state.

GFM|CenterTable is committed to attracting and retaining a diverse staff and will honor candidates’ experiences, perspectives and individual identities. Our agencies strive to create and maintain a working environment that is inclusive, equitable and welcoming to all.

CenterTable is looking for a search engine marketing (SEM) expert to join our team. This is a flexible position that will be filled by someone with more than five years of relevant search engine optimization (SEO) and/or pay-per-click (PPC) experience and who has a proven track record of thinking strategically and conducting successful SEM campaigns.

This position can be filled by a consultant or a part-time employee and will be primarily responsible for planning and implementing SEM campaigns, tracking and reporting results and providing strategic feedback and recommendations to CenterTable clients. Relevant experience should include developing successful SEM strategies and executing across multiple channels. This team member will also conduct keyword and search volume research, implement operational tracking and create measurement models, as needed.

We don’t believe in micromanaging and prefer to bring on a smart, kind and humble individual with incredible organizational and project management skills who gets excited about big ideas and complex challenges. Most importantly, we are looking to add a consultant who demonstrates uncompromising ethics, passionate collaboration, mutual respect and unwavering accountability and exemplifies what we call “talent-tude” – mad skills complemented by a great outlook on both work and life. We hire carefully because we want our team members to be with us for a long time. Historically, our attrition rate has hovered around 3% as compared to an average of 25% in our industry.

SEM experts with the following attributes will likely succeed in this position:

• Self-motivated with a passion for delivering excellence
• A keen understanding of marketing and strategic thinking on digital platforms from a big picture vantage, but also interested in rolling up their sleeves and implementing
• Can identify and understand how to tell a compelling story across digital channels
• Experience participating in various digital marketing projects ranging from complex advertising buys to conversion tracking, reporting and measurement
• Experience developing social media and digital marketing conversion tracking and campaign reports and effectively reporting those results to senior management and/or clients
• Demonstrate social media acumen and sound judgment in both their personal and professional lives
• Are active members of professional associations and/or community organizations