RE Botanicals

Curating the Highest Quality Full Spectrum Plant-Based Hemp Extracts from Organic US-Grown Hemp

At RE Botanicals™, we believe that healthy soil creates healthy plants, healthy people, and a healthy climate. Our Pure Organic Hemp Apothecary harkens back to the traditions of plant extract apothecaries. We curate only the highest quality golden full spectrum plant-based hemp extracts from organic US grown hemp. Our founder John W. Roulac’s 20-year legacy in hemp and personal commitment to healthy living and regenerative agriculture ensure that we honor the artisan apothecary tradition and deliver purity that meets our ethical standards. The vast majority of USA grown hemp uses harsh chemical fertilizers, rotated with industrial GMO corn and soy and contributes to climate change and ocean die off. RE Botanicals™ commitment to high quality insures you that the product you consume is pure and organic.

As a key member of the RE Botanicals Leadership Team, this position is responsible for developing and implementing a fully integrated marketing strategy for the business.  The Director of Marketing manages branded communication to consumers and trade through, packaging, point of sale (POS) material, sampling/demos, promotions, influencer programs, public relations, content marketing, social media and all other marketing activities. The role is crucial to also driving new product development, go to marketing for new items, and competitive and category analysis.

Reporting directly to the CHO, this Boulder, Colorado based role oversees the Marketing and Customer Experience staff, assuring top performing and highly collaborative teams.

The Director of Marketing must uphold RE Botanicals' values of entrepreneurship, having fun while excelling and creating a regenerative world while leading our team and interacting with our associates, vendors, and customers.

RESPONSIBILITIES

• Develop and execute a comprehensive Marketing Plan to gain trial, increase brand awareness, and drive sales

• Own the product development and launch process, working cross-functionally with R&D, QA, and Sales, to introduce new products that drive innovation and growth and position RE Botanicals as a leader in the natural products industry
• Oversee all aspects of new product launch, including positioning, packaging, pricing, and promotions - Grow market share by developing marketing plans and programs for each product and channel
• Oversee brand presence at key national trade shows (such as Natural Products Expo West and Expo East) including booth development and set-up, sampling, collateral and overall presentation
• Oversee the company website including branding, messaging, and promotions with the support of the design, communications, and e-commerce team
• Develop the marketing department staff, including hiring, training, mentoring, and leadership to build a high performing, agile team
• Work with the CHO, Senior Graphic designer, as well as design/branding consultants and agencies to express the evolution of the brand throughout all consumer touch points
• Support the Communications Manager and/or contractors to develop public relations outreach and initiatives, managing the media, agencies, and measuring effectiveness of PR campaigns
• Plan and execute impactful partner programs with ambassadors, bloggers, and non-profits
• Work with the communications team to incorporate product launches and key communications into the social media marketing strategy and community building activities
• Supervise the Customer Experience team, empowering them to offer exceptional service to our customers by streamlining systems and processes and providing essential communication tools
• Provide forecasts and reports by directing research collection, analysis, and interpretation of market data – Monitors competitive landscape
• Connects to the core consumer of natural/organic products, identifying opportunities to reach a broader consumer base, and monitors their current and future needs
• Hire, and onboard team members to ensure they are successful in their role – Set key performance objectives and assess performance quarterly.
• Lead, coach, enforce, empower and direct hourly and salaried team members to perform and achieve goals in line with Company values and strategy and department goals adhering to Human Resources processes and policies
• Assume additional responsibilities as assigned

QUALIFICATIONS

Position-Specific Skills

• 7-10 years in organic/natural Consumer Packaged Goods with at least 3 years supervisory experience.

• Desire to work for a small, entrepreneurial, mission-driven, privately held company with visionary founder/entrepreneurs
• Superior project management skills with the ability to effectively prioritize and complete multiple/competing priorities within the prescribed timeframe
• Proven leadership skills:  Embodies servant leadership and inspires and develops high performing, cross-functional team
• Excellent communicator, both written and verbal
• Proficiency managing and creating marketing budgets, including expense forecasting and budget monitoring
• Entrepreneurial mindset with the ability to embrace original opportunities and pivot when necessary
• Embodies the values and mission of RE Botanicals and practices a healthy lifestyle

Leadership Skills

• Demonstrated success leading, building, and growing a team – Innate leadership, influence management, negotiation and conflict resolution skills
• Prior experience managing agencies, consultants, and contractors
• Ability to drive projects, working collaboratively with cross-functional teams, bringing new products to market
• Communicates Effectively:  Actively listens and checks for understanding. Delivers messages in a clear, compelling, and concise manner; Adjusts communication content and style to meet the needs of diverse stakeholders; Models and encourages the expression of diverse ideas and opinions
• Directs Work:  Provides clear direction and accountabilities; Delegates and distributes assignments and decisions appropriately; Monitors progress by maintaining dialogue on work and results; Provides appropriate guidance and direction based on employee’s capabilities; Intervenes as needed to remove obstacles
• Drives Results:  Strong bottom-line orientation; Persists in accomplishing objectives despite obstacles and setbacks; Has a track record of exceeding goals; Pushes self and helps others achieve results
• Builds Effective Teams:  Forms teams with appropriate and diverse mix of styles, perspectives, and experience; Establishes common objectives and a shared mindset; Creates a feeling of belonging and strong team morale; Shares wins and rewards team efforts; Foster open dialogue and collaboration among the team
• Develops Talent:  Places a high priority on developing others; Develops others through coaching, feedback, exposure, and stretch assignments; Aligns employee career development goals with company objectives; Encourages employees to accept developmental moves
• Highly proficient in Excel, Word, and PowerPoint
• Analyzes and leverages data to drive business decisions

Technical Skills required

• Highly proficient in Excel, Word, and PowerPoint
• Analyzes and leverages data to drive business decisions

EDUCATION/TRAINING BACKGROUND

• Bachelor's degree in Marketing, Business, or related field; MBA Preferred

 

WORK ENVIRONMENT & PHYSICAL DEMANDS

This role works in a professional office environment, and routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.

 

CULTURE FIT

As a member of the RE Botanicals’ team, you have a high sense of accountability, have an entrepreneurial mindset, and are committed to lifelong professional and personal growth.  You infuse your work with creativity and are committed to success for all teams not just your own - rolling up your sleeves to get work done and claiming 100% ownership for results (good, bad, and everything in between).  You seek out new knowledge, refine your skills, and enjoy mentoring others to help them achieve their goals.

RE Botanicals is part of the solution to environmental issues by shifting agriculture to more regenerative, organic practices.  We believe business plays an important role in creating a better world and expect our team members to embrace these efforts.

Boulder

No Deadline Provided

No info provided