Flytedesk powers media and advertising on college campuses. We build the technology that college media organizations and universities use to manage their operations. We build the technology that small businesses use to reach students. We work with brands, campaigns, and causes as their college partner in understanding, reaching, and driving outcomes with students.
We have a presence at almost every college in the country and the ability to reach 20 million students through campus billboards, student influencers, campus email newsletters, college newspapers, digital ads, SMS, and more.
We started flytedesk as the tool we needed at our college newspapers and have grown to become the single largest funding source for student journalism. Brick by brick, we’re creating a sustainable business model for college media by providing a coveted service to advertisers. We’re mission-driven, profitable, newly remote, and unrelenting in pushing our business and customers forward.
who you are
We operate as the college partner to our clients – from Fortune 500 brands to presidential campaigns and pretty much everyone in the progressive political community. They rely on our research as a prism to view the audience, our insights to translate their priorities to campus realities, and our data and measurement capabilities to hone their work. By taking/growing/professionalizing those functions currently done by our founders, you’ll be at the center of our work.
You should be very comfortable with the heuristics of both high-level brand advertising and left-of-center politics… not necessarily equally comfortable, but ready to swim in both lanes. You should be excited to conduct the quantitative and qualitative research that informs how we build campaigns, as well as flytedesk as a business. You should be comfortable in a role that’s much less siloed than a typical data role, as you’ll be required to work across flytedesk supply, demand, product, and engineering teams. This is an exciting, but really specific role for someone that wants to maintain a foot in both political and corporate worlds, and has the vision to make flytedesk the absolute expert on the college audience.
responsibilities
Make flytedesk the expert on college. Own the research calendar, identify/prioritize/execute opportunities for study, and manage student surveys, monthly partner digests, marketing materials, etc.
Make clients the best informed college marketers. Lead the process to build out a suite of tools and data visualizations to support specific clients and the wider progressive community to learn more about target audiences through data dashboards, focus groups, qualitative and quantitative research, and more.
Lead campaign measurement. Track partner metrics through strong measurement implementation that measure campaign benchmarks and prove efficacy.
Manages relationships with outside data and analytics vendors.
skills
Must haves:
- Significant experience in a research and analytics focused role
- Ability to balance competing priorities from multiple internal teams and external partners
- Substantial writing and data analysis skills
- Demonstrated ability for learning and analyzing college students’ habits and behaviors
- Proactive mindset in recognizing opportunities for research and an outside-the-box approach to experiment creation
- Strong working knowledge of VAN, as well as experience working with data firms
- Heavy experience using Excel and SQL
Nice to haves:
- Experience with Tableau and Python
- Experience on a political campaign or at a progressive org
- Experience at large-scale brand advertiser or agency
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