ABOUT 34 DEGREES:

34 Degrees is the creator of deliciously thin, light, and crunchy entertaining and snacking crackers. The company was founded by Craig Lieberman after he discovered a uniquely thin cracker while traveling in Australia. The experience inspired him to create his own irresistibly crunchy crisps, which he named after the latitude of Sydney – 34 Degrees. Made with quality, simple ingredients, 34 Degrees offers a variety of options including Entertaining Crisps for pairing, Sweet Crisps for satisfying sweet cravings and Snaps for savory snacking.

WHO WE ARE:

We believe that a workplace should allow you to be your most productive and creative self, with the full support of the people around you. Our team-oriented and entrepreneurial culture values authenticity, collaboration, hard work, results, and a light-hearted sense of humor. We offer a competitive salary, annual bonus, and long-term incentive opportunities. Our outstanding benefits include medical, dental, vision, life, disability, PTO, FSA, 401(k), wellness, professional development, travel, and more.

OUR NEXT PHASE & THE ROLE:

It is truly an exciting time to join the 34 Degrees team! Over the last decade we have grown to be a leader in the specialty deli category with our core line of Entertaining Crisps. It is with the same passion that we continue to grow our company’s next phase, an expansion into the snacking category.

In this new role, the Ecommerce & Digital Marketing Manager will be responsible for working closely with Sales & Marketing to manage 34 Degrees’ digital transformation. This position will focus on optimizing consumer engagement strategy across all ecommerce channels to drive brand awareness and revenue while improving UX across all platforms. This position is ideally suited for a candidate who thrives in a creative and entrepreneurial culture.

DUTIES AND RESPONSIBILITIES INCLUDE, but not limited to:

• Manage overall day-to-day ecommerce business with an emphasis on Shopify/DTC and Amazon platforms
• Lead ecommerce sales and growth initiatives across organization aligning with cross-functional teams including finance, operations, and brand marketing
• Support and direct the development of digital marketing strategies that meet revenue and growth targets
• Help shape integrated ecommerce and social promotions and campaigns by managing digital ad strategy and execution as well as email marketing efforts
• Build and manage customer acquisition framework for ecommerce channels
• Manage Shopify site by identifying and overseeing site functionality, DTC strategies, and support executions with fulfillment partner
• Ensure Amazon ecosystem is optimized for growth including strategies around product pages, pricing, and promotion
• Manage and lead vendor partners to activate and grow digital platforms specific to ecommerce
• Monitor key metrics and provide analysis, reporting, and insights that inform business and digital marketing strategies

MINIMUM REQUIREMENTS:

• Bachelor’s degree in related field
• 3 - 5 years digital/ecommerce marketing experience; CPG experience strongly preferred
• Deep understanding of Shopify (or similar DTC/ecommerce platform) and Amazon with proven track record of growing ecommerce brand revenue
• Hands-on experience and deep working knowledge leading programs across digital channels
• Strong analytic skills – metrics tracking, dashboard creation and ability to extract insights from data and calculate program performance

ABOUT YOU:

• Self-starter able to independently move projects forward, prioritize tasks and meet deadlines
• Demonstrated ability to collaborate with and build rapport across all levels of an organization
• Exceptionally well organized, extreme attention to detail with consistent follow up
• Exhibits a strong work ethic and high level of integrity
• Commitment to company culture and values
• Genuine interest in natural products, food, and an overall healthy lifestyle
• Proficient in a PC environment and with Microsoft Office programs and Google Docs

WHAT NEXT?

If you are enthusiastic about joining our team, we’d like to hear from you! Please send the following to [email protected]. The application period is open through February 14, 2022. Please ensure that ‘Ecommerce & Digital Marketing Manager – YOUR NAME’ is in the subject line.

• Resume
• Cover Letter
  • Specifically, please provide examples of how you’ve crafted and grown previous CPG ecommerce channels.