Dividend Restaurant Group (DRG) was built on the core belief that the foundation of a company is defined by the character of the team, the versatility of its systems and the discipline of its actions. DRG is a guest first and team focused organization that has a successful track record of revitalizing iconic brands and driving value for all stakeholders. Housed in Lower Downtown Denver, DRG brings together some of the country’s best-known brands, Romano’s Macaroni Grill and Sullivan’s Steakhouse, leveraging an industry-leading platform with a clear vision for continued growth. Its driving mantra is “we pay ‘dividends’ to every stakeholder of our business; our guests, our team members, our vendors and our financial partners, all in different but meaningful ways.”

Job Overview

As our Digital Marketing Manager, you will work in our closely-knit team developing, implementing and managing online marketing programs, websites, social media, creative content and guest-related programs. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing and loves the restaurant industry. You will get to work in an innovative and exciting atmosphere while shaping our digital presence. 

Responsibilities

• Manage online digital presence across all marketing channels with an emphasis on creating unique and engaging content for social media, display advertising and branded websites
• Work with vendors to ensure that websites are updated and optimized using current best practices for SEO
• Continually manage content and advertising on social media accounts, including Facebook, Twitter, LinkedIn and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each restaurant brand
  • Measure ROI on social media ad spend and set program KPIs
• Manage Guest Relations Specialist, overseeing guest response sent through social media and company websites
• Monitor brand reputation and ensure guest relations response accordingly
• Manage promotional campaigns including requesting creative, overseeing production and sending a marketing recap once completed
• Utilize current reporting from agencies, Google My Business analytics and social networks to optimize and drive improved content
• Maintains and stores a chronological media library and electronic files of all advertising materials by brand and activity
• Monitor competition and provide ideas to stand out

Requirements

• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of how all current digital marketing channels function
• Solid knowledge of online marketing tools and best practices.
• Hands on experience with Google My Business Analytics and CRM website software
• Excellent analytical and project management skills
• Strong team management and communication (written and verbal) skills
• Adobe Creative Suite including Photoshop, Illustrator and Acrobat is a plus!

Qualifications

Education/Formal Training

A four-year college degree or equivalent education/experience.

Experience

Required to have a minimum of 4 years of experience in a marketing position. Restaurant experience preferred.

Environment

Flexible Remote/Office Hybrid Position

Benefits

• Paid Time Off
• Medical, dental, & vision insurance
• Matching 401K
• Health savings and flexible spending accounts
• Employee Assistance Program
• Complimentary Dining at Company Restaurants
• On-site gym