Flytedesk powers media and advertising on college campuses. We build the technology that college media organizations and universities use to manage their operations. We build the technology that small businesses use to reach students. We work with brands, campaigns, and causes as their college partner in understanding, reaching, and driving outcomes with students.
We have a presence at almost every college in the country and the ability to reach 20 million students through campus billboards, student influencers, campus email newsletters, college newspapers, digital ads, SMS, and more.
We started flytedesk as the tool we needed at our college newspapers and have grown to become the single largest funding source for student journalism. Brick by brick, we’re creating a sustainable business model for college media by providing a coveted service to advertisers. We’re mission-driven, profitable, newly remote, and unrelenting in pushing our business and customers forward.
This role sits at the crux of flytedesk. Most companies in media/marketing/adtech do one thing that you have to squint to see in the lumascape. Flytedesk exists in parallel; we’re the SSP, DSP, and DMP for college marketing. Because we ingest many different types of marketing opportunities (digital + physical media) across many different types of colleges and present it as a unified offering to advertisers, there’s a lot of work that goes into normalizing inventory so the two sides can efficiently transact.
We’ve run millions per month through the system with some helpful technology, grit, and guile – your job is to come in and apply some vision and process that can withstand 10x the volume.
This is a senior role, and we’re looking for expertise and experience. You’ve likely run an ad ops organization before and while you’re ready to roll up your sleeves, you also understand that these are challenges best solved through process.
While you have a keen analytical mind, you’re also calm, solution-oriented, and a fan of gallows humor because shit can and will hit the fan when building an operation of this sort. You can be flexible in the “how”, but not “what” of delivering performant, optimized, predictable campaigns for our clients.
responsibilities
Deliver campaigns. Simply put, if not simply done, make sure campaigns are well-conceived and delivered to internal and external expectations. That includes more traditional digital Ad Ops (tag management, QA, optimization, monitoring) as well as the logistics that come with physical media (production, printing, shipping, fulfillment, verification).
Media planning. Own the function by which proposals are created in response to RFP’s delivered by client teams. That means smart programs that will best deliver results, but also that are informed by inventory availability and predictability.
Inventory management. Operate as the connection point between supply and demand. Understand what qualifies as accessible inventory, forecast availability, make recommendations to cross-functional teams to increase yield.
Connect the dots. Act as the connection points with finance to make sure AP/AR is accurate, even as you automate as much as possible.
skills
Must haves:
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Very strong background in digital ad operations
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Super, super process-oriented and organized
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High personal accountability, and ability to problem solve on the fly
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Tenacious in getting the work done, not afraid to pester folks to get what you need
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Scrappy, another way of saying tenacious, but with the added implication of creativity in problem solving
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Able to scale and adapt with our work needs: summers are often a time to rebuild and shore up processes, fall is “go time”
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Super smart with good common sense and high EQ
Nice to haves:
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Experience with non-digital ad campaigns such as OOH, experiential/wildposting, and print
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Experience with the flexibility required by the realities of working on college campuses
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Student media experience a plus!
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