Colorado Horse Rescue

Colorado Horse Rescue, a 501(c)(3) impact organization working continuously to reimagine what is possible and create a reality where safe solutions exist for every horse.

We are Colorado Horse Rescue, a 501(c)(3) impact organization working continuously to reimagine what is possible and create a reality where safe solutions exist for every horse. We are advocates and strategists. Thinkers and doers. A passionate team with full hearts, helping hands and the vision to rescue and rehome horses in Colorado and beyond.  For information about CHR’s programs, services, and activities, visit www.chr.org.

Primary Role

We are looking for an enthusiastic Marketing Associate to support our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach target demographics from brand awareness to program promotion.

You will support and increase CHR’s brand awareness as an organization, its programs, and events. Your main responsibilities include producing marketing materials, managing CHR’s website, and executing CHR’s marketing plan in a way that clearly communicates the organization’s mission and goals.

Ultimately, you will ensure CHR’s marketing efforts help us achieve our immediate and long-term goals as an impact organization. If you thrive in a collaborative environment, have excellent communication skills and a passion for creative meaningful marketing strategies, we want to meet you.

Core Responsibilities

• Work closely with development and programming teams to create an effective and efficient marketing plan focused on building community and growing audiences for our services
• Execute and report on marketing plan - identifying successes, failures, and opportunities for growth
• Create and manage the marketing calendar, balancing needs from all functional areas
• Mange CHR’s website and the source data from underlying equine management system
• Design and implement successful traditional and digital marketing campaigns
• Create original content including clear marketing copy, video/photos, and supporting graphic design elements
• Create and publish content on all social media platforms, including Facebook, Twitter, and Instagram, to build brand awareness, boost fundraising, and increase impact
• Create marketing materials for fundraising, events, and programs
• Manage external print vendors and SEO consultant
• Set up tracking systems for online marketing activities and analyze returns on investment
• Conduct market research to analyze customers’ behavior across all functional areas (surrenders, adopters, volunteers, community partners, and donors)

Common CHR Team Responsibilities
All CHR team members have these common responsibilities:

• Understand and incorporate CHR’s mission, goals, and brand in all outreach.
• Effectively represent CHR to relevant partners and the community to increase awareness, referrals, and contributions.
• Serve as an advocate for CHR before stakeholders, partners, and the general public.

Requirements
Successful Marketing Associates have excellent spoken and written communication skills, a creative and open-minded approach, and strong organizational and planning abilities.  You should work naturally within a team environment as well as possess the ability to work with little supervision.

• Commitment to the goals, values, and mission of the organization
• Strong interpersonal skills with the ability to work collaboratively with individuals across all organizational levels
• Substantial organizational skills with fastidious attention to detail
• Ability to prioritize projects to meet deadlines
• Proven work experience as a Marketing Coordinator/Associate or similar role
• Knowledge of traditional and digital marketing tools
• Experience in fundraising/development supportive marketing
• Experience with research methods using data analytics software
• Experience with SEO/SEM campaigns
• Rock star graphic design talent
• Solid computer skills, including MS Office, and web analytics
• Experience in Google AdWords is a plus!
• Familiarity with Customer Relationship Management and Content Management System software
• Excellent communication and presentation skills
• Associates degree in Marketing or relevant field

COVID-19 Policy
We have compassion and care about our employees, our volunteers, and the community. In a continued effort to ensure the safety of our employees, volunteers, and community members, all Colorado Horse Rescue employees are required to be vaccinated against the COVID-19 virus or have an approved medical or religious exemption. New employees will be required to provide proof to their status upon hire or have an approved medical or religious exemption.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The qualified employee will work in an office setting, and interact with staff, consultants, and outside vendors, therefore he/she may be subjected to interruptions throughout the workday. The position will require some flexible hours including weekends as well as local and national travel (approximately 15%).

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The ability to walk, stand and host community members outside in all types of weather as well as the ability to sit for sustained periods of time. The vision requirement includes close vision.

EEO Statement 

At Colorado Horse Rescue, we do not just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our services, and our community.  CHR is proud to be an equal opportunity workplace.  We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. 

Longmont

No Deadline Provided

The Marketing Associate role is considered a full-time, 40 hour/week, non-exempt position. Some weekend days will be necessary. There is an expectation of at least 50% in person at the ranch. This is an hourly position with a calculated salary range of $33,500 to $36,000 commiserate with experience. CHR offers full-time employees platinum health, dental and vision insurance for $50 per month. We also encourage employees to participate in our matching simple IRA program. CHR's flexible vacation policy allows employees to take as much leave as they need. Employees need time to rest and enjoy themselves outside work. Eliminating the cap on this important personal time helps our effort to achieve high levels of team satisfaction and productivity.