Whole Earth Brands, Inc. (NASDAQ: FREE) is a global, industry leading company, on a quest to “Open a World of Goodness” to consumers and their families.  Focused on better-for-you consumer packaged goods and ingredients, the Company is uniquely positioned to address the consumer transition toward healthier lifestyles, such as free from refined sugar, natural, plant-based and clean label solutions. Whole Earth Brands Inc. is one of the world’s leading manufacturers of Organic Fair Trade sugars, honeys, agaves, and zero calorie sweeteners with brands including Wholesome, Whole Earth, Swerve, Pure Via, and Equal.

You will be a key contributor to the North America marketing team. The Senior Brand Manager will be responsible for driving the equity and growth of the Swerve and Whole Earth brands. Swerve began in natural low carb sugar alternatives, has expanded into bake mixes, and is continuing to innovate in current and new categories with delicious, better-for-you, low carb and low/no sugar options.  Whole Earth is an emerging, high growth brand with products within zero calorie natural sweeteners, on a mission to provide better-for-you feel good foods that enable a wellness lifestyle.

This role will lead base business management and growth strategy, innovation pipeline & commercialization, and marketing communications strategy and execution. The ideal candidate has a passion for brand building with purpose-led brands using business as a force for good, has strong analytics and business management skills, is a positive “can do” team player and leader, is resourceful, a commercialization/project management enthusiast, and loves working with others to make things happen!

Essential Duties/Responsibilities:

• Manages the Swerve and Whole Earth brands (base and innovation) in North America from strategy through execution including ownership of brand P&L. Significant room to grow with our expanding portfolio of brands.
• Lead all marketing communications, inclusive of influencer network, targeted digital, agency relationships, marketing strategy development and execution, in-store support (iBotta, customer shopper marketing, etc.), marketing budget management, and KPI tracking and reporting
• Partner with Insights & Analytics leads to gain in-depth knowledge of category dynamics, business drivers, industry trends, marketing trends, and competitive landscape. Co-leads monthly business review process (Nielsen consumption data) and contributes to S&OP process
• Support corporate initiatives, including Leadership meetings, Board meetings, and investor decks.
• Manage, coach, and develop one direct report (Associate Brand Manager)
• Reports to Marketing Director

Qualifications:

• 5 – 7 years of progressive brand management experience in CPG
• Highly entrepreneurial, takes initiative, and personally connects with our social and environmental values.
• Experience leading marketing strategy and execution, including working with agencies. Has shown creative and business results with limited resources.
• Experience in innovation pipeline development, and ability to manage multiple projects (with PMO support) through commercial execution.
• Strong analytical skills, and ability to diagnose business challenges and propose solutions/strategies
• Experienced with Nielsen AOD. SPINS a plus.
• Bachelor’s degree in related field required; MBA preferred.